What is the difference between organic SEO and pay-per-click search?

What is the difference between organic SEO and pay-per-click search?

Answer-

Organic SEO is content optimized to direct traffic organically when people search for the topic.

pay-per-click is when you choose specific keywords in your ad, in order to get the ad placed on the search results page where google has reserved spots for ad placement. When someone searches for your keywords and related topics, your ad is shown

How much the ad costs depends on the keyword & competition that has chosen the same keyword to place their ad with and how much they're willing to pay for it

Chapter 6 - Mistakes You should Avoid while creating ads in Google Adwords

Mistake 1

What's wrong in this image?

"Smith Telecommunications" - Who are you?

This will gives you:

• High Bid Price
• Low CTR

It should be like

Mistake 2

Never bring your visitors to your homage page. We have just 5-10 second to make impression on visitors.

This will spend more money as landing page is not relevant to your ads and low quality score too.

Mistake 3

• Lead to high Bid Rate
• Waste your money
• Waste visitor time.

Filter out these keywords as they indicate non buying keywords:

Chapter 5 - How to optimize your Landing page - Google Adwords

Lading page selection

Always select specific product or category page which describe your product instead of homepage.

Page Headline

• Compelling and eye catching
• Relevant to your ad
• Keyword should be in headline

Uniqueness

• Describe benefits of your products in bullet points

Content Readability

• Content should be in 10 or 12pt size

Attract or Engage the customer

• Display pictures or video to demonstrate the benefits/step by step guide of your product

Build Trust or Confidence

• Testimonials
• VISA / MasterCard Logo
• PayPal verified / WorldPay logo
• Footer links
• Terms of service
• Refund / Return Policy
• Contact us
• Privacy Policy / Anti spam policy
• SSL Certificate and Logo

Chapter 6 - Mistakes You should Avoid while creating ads in Google Adwords

Chapter 4 - Google Adwords - How to write effective ads in Adwords

• Always use keywords in Headline and Description line

• Always remember to put Benefits 1^st and feature 2^nd

• Always capitalize your first letter of display URL

• Ad location if your target is location based

Chapter 5 - How to optimize your Landing page - Google Adwords

Chapter 3 - Google Adwords Account Setup and How to create a Campaign

Step 1 Go to https://www.google.com/adwords/

Click in “Start Now”

Step 2 A next page will open. You need to fill the following things:

Enter Your email - Insert your Google account email (Create new one if you don't have)

Country – Select your country

Time Zone – Select your time zone

Currency – Select the currency according to your country.

Have a look on the snapshot given below of step 2

Step 3 A new page will open asking for your password as shown below. Insert the password and click sign in.

Step 4 A page will open having option of “ Create your first campaign” on left side as shown in image below. Click on it.

Step 5 A page will open name as “ Search Network and Display Select – Standard ”

Fill the section given in above snapshot:

Campaign Name – Give a Name to your Campaign

Type of campaign – Select the network type :

For this your have 3 options:

• Search Network only
• Display Network only
• Search Network with Display Select (Recommended for newer advertisers)

For in details comparison of each campaign type please visit https://support.google.com/adwords/answer/2567043?hl=en

Networks –

• Select Google Search network to see your ads in search engine
• Select Google display network to see your ads in affiliate sites too.

affiliate sites are the Google approves advertisement sites.

If you scroll down then there are more queries as shown in below snapshot:

Location – Select the location where you want to show your ads.

Below location there will be section of language, bid strategy and budget per day as shown in below snapshot.

Language – Select the language of your ad.

Bid Strategy – 2 options are there:

I will manually sets my bids for clicks – choosing this your will set manually MCPC (Maximum cost per click)

Adwords will set my bids to help maximize clicks within my target budget – Automatic selection of bids to get maximum clicks.

I will prefer you manually bids for clicks.

Budget – Enter your per day budget.

If you scroll down your will see a section of ad extension: Location, sitelinks, call

Select the location if you want to show your location in ad, call if you want to show your number in ads, sitelinks to show links sections.

Atlast click on “ Save and continue”.

Step 6 A new page will open named “ create a group”. Have a look on snapshot.

Name this ad group - Give a name to your group.

Create an ad -

This section will consists of your ads detail:

Headline – A 25 characters Headline

Description 1 –2 lines of 35 character

description 2 – Second description if you want to rotate the description.

Display URL– URL you want to display

Landing page – Page open when user click on the ad

Have a look on sample ad consists of all above terms.

Step 7 – Insert the keywords on which you want to show your ads.

You may use match types as we discussed above i.e broad, phrases, exact and negative.

You can add 20 keywords in an ad group. Place the keywords.

Try to avoid single work keywords.

Have a look on snapshot of this step.

It's all done. For payment section. You just need to insert credit card details .


Chapter 4 - Google Adwords - How To Write Effective Ads In Adwords

Chapter 2 - Getting Started and Keyword Analysis or Research

Set your target market:

• What's your services or products category.
• What's your target area.
• Who are your customer.

Keyword Analysis or Research:

It's a main section which play vital role in campaign success. Your Return on Investment (ROI) depends on this section.

Let's read and review hot to select the perfect ad-words keywords.

First of all write down the 5 phrases relevant to your products and services.

For example our product is “ bulk email software “

While starting keyword analysis on tool Google Keyword Planner which is totally free to use. You need to understand Bid Rate, Searches per Month, Competition level of a keyword.

Bid rate of a Keywords is the maximum cost per click of that keyword. Like if your keyword Bid Rate is $20 then you will charged $20 for every single click.

Searches per Month of a keyword is the estimation of average search of that keyword in a month.

Competition level of a keyword is the chances of your ad visibility on that keyword. Low competition more time your ad will show when ever there is a search on that keyword.

Let's take an example. Have a look on the following keywords selected by keywords planner tool.

Keywords	Searches per Month	Bid Rate (Rs)	Competition
Bulk Mailer	1620	343.7	High
Mail Software	3880	364.75	Medium
Bulk Email	1580	82.16	High

There are four types of matching we can use :

• Broad Match
• Phrase Match
• Exact Match
• Negative Match

Broad Match

Let's assume that our bidding keyword is “ Bulk Email”

Then our ad will be appear when people search for :

Send email in bulk

Software for email in bulk

Phrase Match

Same bidding keyword is “ Bulk Email”

Then our ad will be appear when people search for :

Manage your bulk email

Bulk email service provider

Bulk emailMarketing software

Software for bulk email

Exact Match

Assuming bidding keyword is “ Bulk Email”

Then our ad will be appear when people search for :

Bulk Email

Negative Keywords

This is used to filter your traffic which you don't want.

Like our software is not free and we don't want to show our ad when someone search with “free” word.

By putting minus sign “-”

• Free

Your ad will not appear when someone search for :

Free bulk email software

Bulk email software free

Points to remember while doing keywords analysis:

• Have a look on competitors targeted keywords by searching your product relevant keywords and refreshing the results.
• Try to choose the keywords which are low competitive.
• Use Google Keyword Planner tool for keyword analysis.
• Imagine yourself as a customer and think what your will type in search box for same product.
• Make a list of 50 keywords atleast in notepad.

Chapter 3 - Google Adwords Account Setup and How to create a Campaign

Chapter 1 - Google Adwords BASICS

Google Adwords:

BASICS:

Introduction – A channel or platform developed by Google to help you in marketing of your products, services etc.. in Google search engine or its affiliate sites* by showing text ads or rich graphic ads which will appears when some one will search for the keywords or phrases relevant to your services, products you offering.

* affiliate sites are the Google approves advertisement sites.

How much Google Adwords will cost?

There is no fixed price for that. You will charged whenever there is a click on your ad. This is called Pay Per Click.

How can you expand your business or increase your sales from Google Adwords?

Let's take an example to clear this :

Our company is offering a software named “ bulk email software “ in India

Software cost - $500

Our investment in Adwords - $1000/month

We select a keyword “bulk email software India” which costs $1 per click

Now whenever people search for bulk email software India, our ad will be show as impressions*.

*Impression is no of times our ad will be shown.

$1000 is our budget for month, keyword we select is “bulk email software India” which will costs $1 per click.

NO. of clicks we get 1000

Now let assume 10% conversion rate means out of 1000 clicks, only 100 clicks purchased that software .

Software costs $500, for 100 purchased we earn $50,000

Now we again reinvest $1000 or may be more and procedure continues.

Why only Google Adwords :

• Google are available in more than 100 languages.
• #1 Search engine over 20 countries.
• There is no min spend.
• You have complete access to control your budget.
• You can pause/resume our ads anytime and also can end anytime.
• Your ads only appears when some one search for it.
• You don't pay to Google unless people click on it.

What's you need to use Adwords:

Only you need is a Google account and Credit card.

Chapter 2 - Getting Started and Keyword Analysis or Research

5 Free Google Guides Worth Reading

Reading all guidelines of Google with in century is impossible. This is a Fact! Google provides number of replies to your queries, answers to your questions and lots of support at support.google.com. For an individual, impossible to read all guidelines. 
But five useful guidelines of Google are there, you must know about them as they are worth reading.

5 Google Guide - Video Ad Campaigns

Two types of method you have to link your YouTube and Adwords account:

1. Link more than one Adwords Accounts - In YouTube
2. Link single YouTube Account - In Adwords

This is short but powerful Google Guide Link: Linking YouTube to Adwords

4 Google Guide: Video Remarketing Campaigns 

Do you know that the remarketing campaign of YouTube can also be run via GDN (Google Display Network) as your video is hosted on YouTube.

This guideline will helps you to explain how to create remarketing video campaign with YouTube and Google Adwords.
Google Guide Link: YouTube Remarketing

3 Google Guide: YouTube Certification Program

Do you know that the YouTube Certification Program having low success rate from all other Google Certification programs as per Google Partner Program Director. For Easy Understand and in detail study material for YouTube Certification Program this guide will helps you.
Google Guide Link: Collection of Study Material for the YouTube Certification

2 Google Guide: YouTube’s Creator Playbook

YouTube’s Creator Playbook is also a part of the YouTube Certification Program and for those who want to get start advertising with YouTube by managing channels of YouTube.
Google Guide Link: Most recent edition of YouTube’s Creator Playbook

1 Google Guide: The Mobile Playbook (HIDDEN GEM!!!)

This is a hidden GEM for any owner of a business or brand, online marketing expert and for a designer too. You will find case studies in detail about to increase the mobile conversion rates. It's contain real data and for every industry or professional.

Google Guide Link: Most recent edition of The Mobile Playbook

Techniques to Advertise Your E-commerce Website Online

If you are looking for advertise e-commerce sites online and get number of sales and traffic then your are not the only one. Yes with you 1.3 billions are there and this figure will increase double time every year.

According to the estimation of US census Bureau, In 2014 7% of retail sales were processed online.

Don't forget if the market is growing then competition also growing.No doubt that online advertising is the best way to grow your e-commerce site and get noticed too. And if we talk about online advertising Google, Facebook, Twitter, Pinterest are the best choice for online advertising of e-commerce sites online.

Now we will provide a overview on how you can advertise  e-commerce websites online:

Products Ads on Amazon

Amazon allows advertisers product ads to engaged with millions of online shopping customers which will help to drive traffic on their own website. All you need is to set a daily budget and have to upload catalog of your products. Amazon show your ads and this is the best way to get benefit of traffic of Amazon's.

Google Product Listing 

What is Google Products Listing Ads - Ads made up of a Title, a short message, an image, brand name and price. Now what's the benefit of Google Products ads as compare to Amazon's i.e. you don't need to create individual advertisement for each and every products. The products ads are displayed in the form of a set of relevant items in a Google Search Box.

Bing Products Ads

Bing Product advertising is same as the Amazon's. Consist of brand name, price, title and image with description. The only advantage of using Bing Ads is that it costs is cheaper as compare to others.

Promoted Tweets

Promoted Tweets are the normal tweets which are being promoted by the twitter if advertisers purchased them. You may experience that with the normal account of Twitter you can retweet, reply and just favorite the tweet but with the Promoted Tweets you can engage with the billions of audience and expand your brand awareness.

Promoted Pinterest Pins

As like Twitter Promoted Tweets, Pinterest also provide same feature to advertisers to show their pins in relevant placements via option name feature pins. All you need to set your target area and you can also make adjustment after sign up and in running campaign. Advertiser only pay on clicks basis.

Facebook Multiple Products Ads

Facebook Multiple Products Ads allows you to show 3-5 products images having link on one of them. With the help of Facebook API, Advertiser can make Multi-Products Ads.

Google Redesigned Google Best Practices

A new Help center page had been announced by Google " Google Best Practices". A huge collection of useful Advice and Tips, the aim or motive of Google behind this is to make users perfect and best at Google Adwords. Google Best Practices helps users or advertisers to improve their performance of campaign by providing them references for Day to Day..

On Google+ , Google Published:

“Check out the newly redesigned Google Best Practices website (g.co/GoogleBP). Google Best Practices offers strategic advice and recommendations on how to improve the performance of your AdWords campaigns. Let us know what you think of the new site!” – Source: Google+


Overview of the Google Best Practices

It's Structured with Toogles for given topics:

• Keywords and Targeting
• Advertisement
• Bidding
• Display
• Process & Productivity
• Mobile
• Shopping
• Reporting & Analysis

Google Best Practices is the best source for all advertisers which are willing to improve their campaign performance and to get good output from PPC Advertising. Google Best Practices is helpful in providing information which is useful and advice you on the search engine key topics.

Mandatory Phone Number Verification - Google Adwords

An update had been sent by Google to all the advertisers on March 31, 2015 which was related to call extension in Google Adwords. According to this update the phone number which are being shown in call extension will have to be verified and this starting from June 2nd, 2015. If phone numbers which will be unverified, call extension will be disapproved.

Have a look on official Email :

As mentioned above in the email, the phone number can be verified:

1) Having on your site landing page
2) Link between Google Webmaster and Analytics
3) By adding Adwords conversion code to ad's landing page.

As you read, the first two options are seems to be so easy for verification and last one will be the least popular option.

How to Run a Low Budget AdWords campaign

You might be hear that for small or medium size business, Google adwords campaign or PPC is not so much beneficial or cost effective. But its not true if the campaign is properly managed, they can me fruitful and cost effective too. You can expect more click from Google for less money, get visitors which easily converted in buyers which make you business more effective.

Above 2000+ campaign setup in last 5+ years I learned that you can successful run a low budget campaign. Have a look on these tips to make this possible:

1. Know your campaign objective: You need to clarify the reason behind your campaign before launch. Is you campaign objective to get traffic towards site, product sales, targeting specific keywords or it just for to beat your competitors. If you have clear objectives, this will helps to create low cost effective ads campaign.

2. Keyword Research: Always focus of target exact match relevant or phrase match keywords. Try to pick the long tail and unique keywords, this will helps you to keep your expenditure in control.
Sometime I normally see that advertiser focus or target keywords are exact match. This only increase your expenditure not your sales, business. Targeting exact matching keywords such as "SEO services Company" not going to be fruitful, target the keyword like "SEO Services Company India" this will definitely give you relevant clicks, genuine traffic or buyers.

3. Language: Always set your language English, It's a default language so no need to change.

4. Customer Research: You should have to know who are your customers. PPC or adwords is an internet marketing technique. You are searched or seen by the people if your target customer and customer searches match. Try to be a customer, think as they are. Don't forget that your keywords play important role in your campaign. What response or action you desire from interested customer like:

• Phone Call
• Purchasing
• Online Reservation
• Follow or Like

5. Make Them Call To Action(CTA): It's all on you how you are going to compel your customer to take action. Make a list of numbers of CTA's like "Order Online" , "Order Now", "Give us a Call". Try to write in short and simple form. More the clear it is, more high conversation you will get.

6. Competitor's Research: Never forget to watch out your competitors on that keywords, their target audience, their target area, how they are doing with the adwords ads and their strategies. List all their strength and weakness. Try to be more smarter than your competitors.

7. Time Frame: Set the time period for your campaign. How long you will run your ads. May be answer can vary still you need to set the time frame.

8. Results Measurement: Number of ways are there in Google adwords to track your ads campaign output but it depends on you what you are expecting from your campaign:

• Clicks
• Email Leads
• Sales
• Value
• Return on Investment

I guarantee you if once you will go through all above points, you definitely can run a successful, effective low budget ads campaign.

Share your thought or tips on Successful ads campaign on low budget.

Grow your business with effective Online Advertising

PPC Advertising, An online internet advertising service of Google used to increase sales, business, services and website traffic. From a small business to a brand run PPC campaign by paying publisher on behalf of clicks. Major search engines like Google, Yahoo and Bing allow a businessman or an individual to show ads in their search results listing.

It's a most famous advertising technique in the world of online internet advertising. PPC ads are consists of Text ads or sponser links.

You may notice sometime whenever your search on Google, there are some text ads (in Yellow Tag) placed near search results. An advertiser have to pay for every single click on individual ads. It helps to increase your business, sales and website traffic. It's a technique to keep your business on top of the search results on specific keyword's phrases relevant to your business, products and services. You have to bid for that. Higher you bid, more chances to get your ads on top in search results, more clicks you have. You just have to pay for the bid price on every click.

Few of names of PPC Advertising you heard are :

Pay per placement

Cost Per Click (CPC)

Pay Per Ranking

Pay Per Position

Now you must be thinking that you need to hire an PPC expert for that, no there is no need for that. Simple procedure is there for PPC Advertising:

Create a account on search engine on where you want to show your ads.

Select 5-10 keywords related to your product, services and Business.

Select landing pages of that Keywords.

Write short description for each keyword to attract visitor.

Deposit your fund through Paypal credit card etc.

Place your ads on search engine.

Now you will think that is this really works?

Yes of-course, It will not only increase your business, sales and traffic even also make online reputation of your brand or business.

Let me share some of benefits of PPC Advertising

Easy method, hardly take 1 hour to make your ads online on search engine.

It will give you traffic and sales.

Promote your business among the world.

You can easily track the clicks and your payment.

If you are running a huge business, brand or world wide services then I will suggest you to go with PPC expert. 

Reasons behind that are :

He'll handle everything according to your needed Adwords requirements within specific regions.

How to set up the Super Tight and Clean Campaign to have relevant Traffic, Leads and Conversion, Setting up Google Analytic, Funnels and Goals and all, He worked on all of these and know how to get done the things efficiently in results oriented manner.

He Know very well how to on work PPC Campaigns Like -

• To Set up Google Adword accounts, Yahoo, Bing and Facebook
• To research the traffic and leads oriented keywords.
• Listing products on Google Yahoo, Amazon, Ebay etc.
• To figure out the Best and Super Tight Campaign Structure.
• To Creating Campaigns according to clients requirements (Targeting particular location, Targeting particular Time Period, In Radius Area etc.)
• To Creating and Managing Campaigns Ad-Groups and Keywords.
• To Creating attractive leads oriented ads and management of them
• To Increase the quality score to reduce the CPC, Adding Negative Keywords
• To set Geo-targeting settings ad groups
• Display Ad Marketing, Mobile Apps Marketing
• To Create Traffic, Leads, Sales and Conversions.

Do you have any question in your mind? Still confuse about that whether PPC advertising is beneficial for your business or not. You can ask your queries. We will happy to suggest you. No charges for that.