Set your target market:
- What's your services or products category.
- What's your target area.
- Who are your customer.
Keyword Analysis or Research:
It's a main section which play vital role in campaign success. Your Return on Investment (ROI) depends on this section.
Let's read and review hot to select the perfect ad-words keywords.
First of all write down the 5 phrases relevant to your products and services.
For example our product is “ bulk email software “
While starting keyword analysis on tool Google Keyword Planner which is totally free to use. You need to understand Bid Rate, Searches per Month, Competition level of a keyword.
Bid rate of a Keywords is the maximum cost per click of that keyword. Like if your keyword Bid Rate is $20 then you will charged $20 for every single click.
Searches per Month of a keyword is the estimation of average search of that keyword in a month.
Competition level of a keyword is the chances of your ad visibility on that keyword. Low competition more time your ad will show when ever there is a search on that keyword.
Let's take an example. Have a look on the following keywords selected by keywords planner tool.
Keywords | Searches per Month | Bid Rate (Rs) | Competition |
Bulk Mailer | 1620 | 343.7 | High |
Mail Software | 3880 | 364.75 | Medium |
Bulk Email | 1580 | 82.16 | High |
There are four types of matching we can use :
- Broad Match
- Phrase Match
- Exact Match
- Negative Match
Broad Match
Let's assume that our bidding keyword is “ Bulk Email”
Then our ad will be appear when people search for :
Send email in bulk
Software for email in bulk
Phrase Match
Same bidding keyword is “ Bulk Email”
Then our ad will be appear when people search for :
Manage your bulk email
Bulk email service provider
Bulk emailMarketing software
Software for bulk email
Exact Match
Assuming bidding keyword is “ Bulk Email”
Then our ad will be appear when people search for :
Bulk Email
Negative Keywords
This is used to filter your traffic which you don't want.
Like our software is not free and we don't want to show our ad when someone search with “free” word.
By putting minus sign “-”
- Free
Your ad will not appear when someone search for :
Free bulk email software
Bulk email software free
Points to remember while doing keywords analysis:
- Have a look on competitors targeted keywords by searching your product relevant keywords and refreshing the results.
- Try to choose the keywords which are low competitive.
- Use Google Keyword Planner tool for keyword analysis.
- Imagine yourself as a customer and think what your will type in search box for same product.
- Make a list of 50 keywords atleast in notepad.
