You might be hear that for small or medium size business, Google adwords campaign or PPC is not so much beneficial or cost effective. But its not true if the campaign is properly managed, they can me fruitful and cost effective too. You can expect more click from Google for less money, get visitors which easily converted in buyers which make you business more effective.
Above 2000+ campaign setup in last 5+ years I learned that you can successful run a low budget campaign. Have a look on these tips to make this possible:
1. Know your campaign objective: You need to clarify the reason behind your campaign before launch. Is you campaign objective to get traffic towards site, product sales, targeting specific keywords or it just for to beat your competitors. If you have clear objectives, this will helps to create low cost effective ads campaign.
2. Keyword Research: Always focus of target exact match relevant or phrase match keywords. Try to pick the long tail and unique keywords, this will helps you to keep your expenditure in control.
Sometime I normally see that advertiser focus or target keywords are exact match. This only increase your expenditure not your sales, business. Targeting exact matching keywords such as "SEO services Company" not going to be fruitful, target the keyword like "SEO Services Company India" this will definitely give you relevant clicks, genuine traffic or buyers.
3. Language: Always set your language English, It's a default language so no need to change.
4. Customer Research: You should have to know who are your customers. PPC or adwords is an internet marketing technique. You are searched or seen by the people if your target customer and customer searches match. Try to be a customer, think as they are. Don't forget that your keywords play important role in your campaign. What response or action you desire from interested customer like:
5. Make Them Call To Action(CTA): It's all on you how you are going to compel your customer to take action. Make a list of numbers of CTA's like "Order Online" , "Order Now", "Give us a Call". Try to write in short and simple form. More the clear it is, more high conversation you will get.
6. Competitor's Research: Never forget to watch out your competitors on that keywords, their target audience, their target area, how they are doing with the adwords ads and their strategies. List all their strength and weakness. Try to be more smarter than your competitors.
7. Time Frame: Set the time period for your campaign. How long you will run your ads. May be answer can vary still you need to set the time frame.
8. Results Measurement: Number of ways are there in Google adwords to track your ads campaign output but it depends on you what you are expecting from your campaign:
I guarantee you if once you will go through all above points, you definitely can run a successful, effective low budget ads campaign.
Share your thought or tips on Successful ads campaign on low budget.
Above 2000+ campaign setup in last 5+ years I learned that you can successful run a low budget campaign. Have a look on these tips to make this possible:
1. Know your campaign objective: You need to clarify the reason behind your campaign before launch. Is you campaign objective to get traffic towards site, product sales, targeting specific keywords or it just for to beat your competitors. If you have clear objectives, this will helps to create low cost effective ads campaign.
2. Keyword Research: Always focus of target exact match relevant or phrase match keywords. Try to pick the long tail and unique keywords, this will helps you to keep your expenditure in control.
Sometime I normally see that advertiser focus or target keywords are exact match. This only increase your expenditure not your sales, business. Targeting exact matching keywords such as "SEO services Company" not going to be fruitful, target the keyword like "SEO Services Company India" this will definitely give you relevant clicks, genuine traffic or buyers.
3. Language: Always set your language English, It's a default language so no need to change.
4. Customer Research: You should have to know who are your customers. PPC or adwords is an internet marketing technique. You are searched or seen by the people if your target customer and customer searches match. Try to be a customer, think as they are. Don't forget that your keywords play important role in your campaign. What response or action you desire from interested customer like:
- Phone Call
- Purchasing
- Online Reservation
- Follow or Like
5. Make Them Call To Action(CTA): It's all on you how you are going to compel your customer to take action. Make a list of numbers of CTA's like "Order Online" , "Order Now", "Give us a Call". Try to write in short and simple form. More the clear it is, more high conversation you will get.
6. Competitor's Research: Never forget to watch out your competitors on that keywords, their target audience, their target area, how they are doing with the adwords ads and their strategies. List all their strength and weakness. Try to be more smarter than your competitors.
7. Time Frame: Set the time period for your campaign. How long you will run your ads. May be answer can vary still you need to set the time frame.
8. Results Measurement: Number of ways are there in Google adwords to track your ads campaign output but it depends on you what you are expecting from your campaign:
- Clicks
- Email Leads
- Sales
- Value
- Return on Investment
I guarantee you if once you will go through all above points, you definitely can run a successful, effective low budget ads campaign.
Share your thought or tips on Successful ads campaign on low budget.
