Google Adwords:
BASICS:
Introduction – A channel or platform developed by Google to help you in marketing of your products, services etc.. in Google search engine or its affiliate sites* by showing text ads or rich graphic ads which will appears when some one will search for the keywords or phrases relevant to your services, products you offering.
* affiliate sites are the Google approves advertisement sites.
How much Google Adwords will cost?
There is no fixed price for that. You will charged whenever there is a click on your ad. This is called Pay Per Click.
How can you expand your business or increase your sales from Google Adwords?
Let's take an example to clear this :
Our company is offering a software named “ bulk email software “ in India
Software cost - $500
Our investment in Adwords - $1000/month
We select a keyword “bulk email software India” which costs $1 per click
Now whenever people search for bulk email software India, our ad will be show as impressions*.
*Impression is no of times our ad will be shown.
$1000 is our budget for month, keyword we select is “bulk email software India” which will costs $1 per click.
NO. of clicks we get 1000
Now let assume 10% conversion rate means out of 1000 clicks, only 100 clicks purchased that software .
Software costs $500, for 100 purchased we earn $50,000
Now we again reinvest $1000 or may be more and procedure continues.
Why only Google Adwords :
- Google are available in more than 100 languages.
- #1 Search engine over 20 countries.
- There is no min spend.
- You have complete access to control your budget.
- You can pause/resume our ads anytime and also can end anytime.
- Your ads only appears when some one search for it.
- You don't pay to Google unless people click on it.
What's you need to use Adwords:
Only you need is a Google account and Credit card.
Chapter 2 - Getting Started and Keyword Analysis or Research
Chapter 2 - Getting Started and Keyword Analysis or Research
