Lading page selection
Always select specific product or category page which describe your product instead of homepage.
Page Headline
- Compelling and eye catching
- Relevant to your ad
- Keyword should be in headline
Uniqueness
- Describe benefits of your products in bullet points
Content Readability
- Content should be in 10 or 12pt size
Attract or Engage the customer
- Display pictures or video to demonstrate the benefits/step by step guide of your product
Build Trust or Confidence
- Testimonials
- VISA / MasterCard Logo
- PayPal verified / WorldPay logo
- Footer links
- Terms of service
- Refund / Return Policy
- Contact us
- Privacy Policy / Anti spam policy
- SSL Certificate and Logo
