Mistake 1
What's wrong in this image?
"Smith Telecommunications" - Who are you?
This will gives you:
- High Bid Price
- Low CTR
It should be like
Mistake 2
Never bring your visitors to your homage page. We have just 5-10 second to make impression on visitors.
This will spend more money as landing page is not relevant to your ads and low quality score too.
Mistake 3
- Lead to high Bid Rate
- Waste your money
- Waste visitor time.
Filter out these keywords as they indicate non buying keywords:
