GOOGLE ANALYTIC EXAM QUESTION AND ANSWERS

GOOGLE ANALYTIC EXAM QUESTION AND ANSWERS

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What are the three elements of Event Tracking?

You have two buttons on your website and would like to track if people click on Button #1 more than Button #2. Can you do this in Google Analytics? If so, how?

How can you track Flash Events with Google Analytics code?

What is the purpose of a virtual pageview?

How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

True or False: You can compare Advanced Segments side by side in reports.

True or False: You can apply an Advanced Segment to historical data.

Is profile filter order applied in order, or all at once?

You want a profile to include only Google AdWords data. How can you do this?

What are some ways you can use profiles?

You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?

Can Real Time show you whether or not the Google Analytics code snippet is working on a particular page?

What is available in Google’s Real Time Reporting?

What types of goals can Google Analytics track?

How can you determine whether people who use your Site Search have a higher conversion value than people who do not?

What does the Site Search Report tell you?

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

What is a good metric for measuring the quality of traffic to your website?

If a visitor subscribes to your newsletter, than someone else on the exact same computer also subscribes during the same session, how many conversions will be tracked?

If a visitor conducts two transactions on your website during one visit, how many conversionsand how many transactions will be tracked by Google Analytics?

What does the Visit Duration report show you?

People are spending more time on your site. How can you tell if they are actually interacting more on the site?

How can you determine the conversion rate for people on a certain Operating System and located in a particular city?

You want to find out which keywords visitors from Chicago use to find your website. How can you do this?

True or False: Pageviews is a metric.

True or False: Average Time on Site is a metric.

True or False: City is a metric.

True or False: Browser is a metric.

True or False: Screen Resolution is a dimension.

True or False: %New Visits is a dimension.

True or False: Bounce Rate is a dimension.
What are some valid location dimensions?
Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine whether or not a particular keyword is part of a conversion path?
Which metric can you use to determine if one type of campaign was responsible for initiating conversions?
You are getting high bounce rates on a landing page from a particular keyword. Why might this be?
What is Bounce Rate?
What is one indication of a poorly performing landing page?
How can you use the Landing Pages Report in assessing website performance?
True or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount.

True or False: You would use Intelligence to set up a custom alert.
In the Google Analytics Intelligence Events, what types of alerts are available?
What are the two most common ways that visitors can be recorded as “direct / (none)” in Google Analytics?
A search engine appears in the list of referring sites. Why might this happen?
On your website.com, you are seeing traffic coming from website.com / referral. Why might that be happening?
What is a referrer?
Reports show that visitors are coming from paused or discontinued campaigns. Why might this be?
True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Campaign data in Google Analytics with AdWords manual tagging enabled.
True or False: by default, Google Analytics will track the click path of individual visitors.
True or False: by default, Google Analytics will track the average amount of time spent on your site.
True or False: by default, Google Analytics will track the referrer that directs visitors to your site.
True or False: by default, Google Analytics will track the number of visitors.
True or False: Google Analytics can NOT track visits to cached pages.
What is the purpose of “_trackPageview()”?

Which of the following are true about segmentation? Check all that apply.

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Which of the following Channels is part of the Default Channel Grouping? Select all that apply.

How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

When does Google Analytics sample data for reporting?

How can you add data to Google Analytics from other sources? (select all that apply)

A session in Google Analytics consists of:

During data processing, Google Analytics: (select all that apply)

Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

Which of the following could be measured by defining a goal in Google Analytics? Select all that apply

Which of the following metrics shows the number of times your ads were displayed?

Which of the following are measures of traffic volume?

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?

Which of the following would you use to show two date ranges on the same graph?

Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

What are the four main components of the Google Analytics platform? (select all that apply)

By default, when does a users session (or visit) end according to Google Analytics?

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

What should always be the first step of creating a measurement plan?

Which of the following is NOT a standard Google Analytics campaign variable?

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.

Which of the following would be valid segments to consider when looking at data. Select all that apply.

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your commerce conversion rate for these two visits?

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

Which of the following are dimensions?

Which of the following is true of ROI?

In the Linear Attribution Model?

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.

Which of the following would be most useful for ranking pages according to revenue contribution?

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

What is the first step of analytics planning?

Which of the following most accurately describes the concept of attribution in digital analytics?

Which of the following are examples of mediums? Select all that apply.

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following are examples of sources? Select all that apply.

The demographics and interest category information in Google Analytics comes from

It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand? Select all that apply.

You want to know whenever weekly revenue for your "spring sale" campaign increases or decreases by an unusual amount. Which of the following would be most useful?

Which of the following are examples of channels? Select all that apply.

Which of the following would help you to determine the conversion value of a paid keyword?

Your web property is "www.example.com". You set up a URL goal of "/thankyou" and a Match Type of "Begins With". Which of the following URLs will count as goals? Select all that apply.

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

Which of the following are tracked by Site Speed reports? Select all that apply.

Which of the following would be most useful for optimizing landing pages?

A macro conversion

Which of the following are possible uses of filters? Select all that apply.

When configuring a goal, why is it useful to assign a goal value?

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

Which of the following questions can be answered using the goal flow report?.

To calculate ROI correctly, Google Analytics needs Select all that apply.

You want to measure the percentage of sessions during which the user clicks a "product details" button. Which of the following would you need to do in order to see this information?

True or False: The order in which filters appears in your view settings matters.

If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

What is the purpose of the URL builder?

Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.

Which of the following are metrics? Select all that apply.

Which of the following is not a standard campaign parameter?

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

Using filters, you can _____. Select all that apply.

Which of the following are advantages of implementing Google Tag Manager? Select all that apply.

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

Setting up goals allows you to see ______. Select all that apply.

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to add author information to Google Analytics?

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?

Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

True or False: When you share a link to a custom report, you share the data in the report?

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved?

Which of the following represents a macro conversion for an commerce site?

Which of the following suggest a poorly performing landing page?

Which of the following would you use to exclude rows with fewer than 10 visits?

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic Report"? Select all that apply

Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply

Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Generally, the recommended best practice is to set up one Google Tag Manager Account

In order to set up commerce tracking, you need to _____. Select all that apply

Which of the following would you use to set up a custom alert?

Which of the following metrics shows the number of times your ads were displayed?

The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

Which of the following are advantages of implementing Google Tag Manager?

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Specifying a goal value allows Google Analytics to calculate what?

Which of the following technologies or features can be used to add data to Google Analytics?

Which of the following technologies on your site influence how you implement Analytics?

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Which of the following are dimensions?

Which of the following is true of ROI?

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Which of the following are possible uses of filters?

Which of the following metrics would allow you to assess AdWords campaign profitability?

Which of the following represents a macro conversion for an ecommerce site?

Setting up goals allows you to see what in Google Analytics?

Which of the following are examples of channels in Google Analytics?

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Which of the following would you use to exclude rows with fewer than 10 visits in Google Analytics?

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business in Google Analytics?

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

You should add Analytics tracking code to your site

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

Which of the following are examples of mediums in Google Analytics?

You want a second view of your data where you only see traffic to a specific sub directory. What is the best way to set this up?

Which of the following would you use to show two date ranges on the same graph?

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

Which of the following would be most useful for optimizing landing pages?

Which of the following would you use to set up a custom alert in Google Analytics?

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

You’ve found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

Which of the following most accurately describes the concept of attribution in digital analytics?

Which of the following would prevent URL destination goal conversions from being recorded in Analytics?

What is the first step of analytics planning?

True or False: The order in which filters appear in your view settings matters

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

When configuring a goal, why is it useful to assign a goal value in Analytics?

Which of the following suggests a poorly performing landing page?

Using filters, you can

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Which of the following are possible uses of views within a single Google Analytics account?

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Which of the following Channels is part of the Default Channel Grouping?

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Which of the following is a valid tagged custom campaign?

Which of the following are measures of traffic volume?

Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

Person A and person B each visit your commerce site onca During her visit, person A buys one of your products Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

You want to measure the percentage of sessions during which the user clicks a “product details” button Which of the following would you need to do in order to see this information?

In the Linear attribution model

Which of the following would help you to determine the conversion value of a paid keyword?

Digital analytics is

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective

Which of the following is not a standard campaign parameter?

The demographics and interest category information in Google Analytics comes from

If a paid keyword has an Assisted/Last Click or Direct Conversions value of 5, which of the following is true?

Which of the following would be valid segments to consider when looking at data?

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?

Which of the following would be most useful for ranking pages according to revenue contribution?

Which of the following could be measured by defining a goal in Google Analytics?

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Which of the following is not a required parameter in the URL builder?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following metrics would most strongly suggest a poorly performing landing page?

Which of the following questions can be answered using the goal flow report?

True or False: The order in which filters appear in your view settings matters.

Which of the following would prevent destination goal conversions from being recorded?

Which of the following could be measured by defining a goal in Google Analytics?

Which of the following is a hit type tracked by Google Analytics?

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

Which report would you use to determine the percent of your site traffic that has already been to your site before?

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

What is the URL parameter that autotagging appends to an AdWords destination URL?

True or False: Once a view is deleted it cannot be restored.

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

You define a Destination URL goal by

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Which dimension is not included in the Adwords reporting section of Google Analytics?

What does the Time Lag report indicate?

Which Analytics API allows you to access your Google Analytics account configuration data?

Which of the following is an advantage of implementing Google Tag Manager?

Which of the following is a benefit of using segments in your data analysis?

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

The User ID feature is commonly used with which of the following website layouts?

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

Why would it be useful to assign a value to your goal in Google Analytics?

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

What is the main purpose of the Mutli-Channel funnel report?

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

What is a benefit of using Google Analytics for Remarketing?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

What reports would you use to determine if you should consider expanding your advertising to new markets?

When should you use manual tagging?

Which of the following metrics is available when Site Search tracking is enabled?

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

When you create a new Channel Grouping in a view, you can

What is an assisted conversion?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

Google Analytics can identify that two sessions are from the same user if

Auto-tagging is a feature that is used with which type of traffic?

Google Analytics can collect behavioral data from which systems?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

What is an attribution model in Google Analytics? 

Adding filters to a view in Google Analytics allows you to