In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

A) The average length of video on your site is 35 minutes.
B) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
C) You need to start collecting real-time data
D) User typically spends less than 2 minutes on each page of your site.

The Correct Answer is: A

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

A) Traffic by marketing channel
B) Traffic by geography
C) Traffic by time of day
D) Traffic by device category
E) All of these answers are correct

The Correct Answer is: E

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Ans - You haven't set up Goal Funnels

You have two buttons on your website and would like to track if people click on Button #1 more than Button #2. Can you do this in Google Analytics? If so, how?

You have two buttons on your website and would like to track if people click on Button #1 more than Button #2. Can you do this in Google Analytics? If so, how?


Answer -  Yes, you can track this. Use Event Tracking.

What are the three elements of Event Tracking?

What are the three elements of Event Tracking?


Answer -  Categories, Actions, and Labels.

How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

Answer -  You can use Event Tracking, or track interactions as Pageviews and set goals.

What is the purpose of a virtual pageview?

What is the purpose of a virtual pageview?

Answer -  To track activity that visitors may complete that does not result in a natural pageview.

How can you track Flash Events with Google Analytics code?

How can you track Flash Events with Google Analytics code?

Answer -  _trackEvent() or trackPageview() will work.

You want a profile to include only Google AdWords data. How can you do this?

You want a profile to include only Google AdWords data. How can you do this?


Answer -  Use an Include filter.

Is profile filter order applied in order, or all at once?

Is profile filter order applied in order, or all at once?

Answer -  In order, so be careful how you apply filters on your data.

True or False: You can apply an Advanced Segment to historical data.

True or False: You can apply an Advanced Segment to historical data.

Answer -  True.

True or False: You can compare Advanced Segments side by side in reports.

True or False: You can compare Advanced Segments side by side in reports.

Answer -  True.

Can Real Time show you whether or not the Google Analytics code snippet is working on a particular page?

Can Real Time show you whether or not the Google Analytics code snippet is working on a particular page?

Answer -  Yes, according to Google.

You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?

You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?

Answer -  Yes.

What are some ways you can use profiles?

What are some ways you can use profiles?

Answer -  You can look more closely at traffic to one subdomain, you can look more closely at traffic to one directory or section of a website, and you can limit access to some segments of data.

How can you determine whether people who use your Site Search have a higher conversion value than people who do not?

How can you determine whether people who use your Site Search have a higher conversion value than people who do not?

Answer -  Go to the Site Search Usage report and view the Goal Conversion tab.

What types of goals can Google Analytics track?

What types of goals can Google Analytics track?

Answer -  Destination URLs, time on site, pages per visit, and events.

What is available in Google’s Real Time Reporting?

What is available in Google’s Real Time Reporting?

Answer -  You can view pageviews per second, pageviews per minute, and active number of visitors.

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

Answer -  It would be exactly 1.

What does the Site Search Report tell you?

What does the Site Search Report tell you?

Answer -  It can help you determine how your visitors are searching your site.