How does Conversion Optimizer use an advertiser’s cost-per- acquisition (CPA) bid to determine the optimal equivalent cost-per- click (CPC) bid for each auction?
A) The actual CPC bid is based on current max CPC settings.
B) The CPA bid is the highest the system will allow the CPC bid to
reach.
C) The CPC bid is one-tenth of the CPA bid by default.
D) The CPA bid is …
Answer: A
A) The actual CPC bid is based on current max CPC settings.
B) The CPA bid is the highest the system will allow the CPC bid to
reach.
C) The CPC bid is one-tenth of the CPA bid by default.
D) The CPA bid is …
Answer: A
