The keyword research feature can help you:

 The keyword research feature can help you:

A)  Expand keyword or negative keyword lists

B)  Target the most relevant audience

C)  Improve your bid strategy

D)  All of the above

Answer - All of the above

Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

A)  Increase the bid for all devices

B)  Increase tablet bid

C)  Decrease PC/Laptop bid

D)  Its not possible to optimize bids for Tablets

Answer - Increase tablet bid

Tablet investment can be controlled by bid modifiers of: [select 2]

 Tablet investment can be controlled by bid modifiers of: [select 2]

A)  3

B)  -1

C)  10

D)  -0.2

Answer - A and D.   

If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

A)  TRUE

B)  FALSE

Answer - True

You can set default keyword bids at what level?

You can set default keyword bids at what level?

A)  Account

B)  Campaign

C)  Ad group

D)  Keyword

Answer - keyword 

Which of the following can you customize in Bing Ads Editor?

Which of the following can you customize in Bing Ads Editor?

A)  Default keyword bids at the ad-group level

B)  Summary Grid columns

C)  Demographic targets for campaigns

D)  Device targets for ad groups

E)  All of the above

Answer - All of the above

Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

A)  Title

B)  Ad copy

C)  URL

D)  Title and Ad copy

E)  All of the above

Answer - Ad copy

Your ad is receiving a low number of impressions. Which report would be most helpful to identify which keywords are most effective in delivering impressions?

Your ad is receiving a low number of impressions. Which report would be most helpful to identify which keywords are most effective in delivering impressions?

A)  Campaign performance

B)  Bing Ads Editorial guidelines

C)  Budget summary

D)  Keyword performance

Answer - keyword performance

Which Bing Ads feature can help you analyze your ad campaign performance?

Which Bing Ads feature can help you analyze your ad campaign performance?

A)  Editorial guidelines

B)  Targeting

C)  Reports

D)  Dynamic text

Answer - Reports.  

Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

A)  Increase your keyword bids

B)  Bid on frequently misspelled keywords

C)  Set Bing Ads to spend your budget evenly across the month

D)  Make your ad copy more compelling

Answer - Make your ad copy more compelling

If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

 If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

A)  Analytics

B)  Bing Ads Intelligence tool

C)  Editorial Guidelines

D)  Bing Ads Targeting report

Answer - Analytics

Which one of the following is not a report in Bing Ads?

Which one of the following is not a report in Bing Ads?

A)  Performance

B)  Change History

C)  Campaign Analytics

D)  Ad Sequence

Answer - Ad sequence

Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.

 Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.

A)  TRUE

B)  FALSE

Answer - True 

You want to know the geographical location of the people who click your ad. Which type of report should you select?

You want to know the geographical location of the people who click your ad. Which type of report should you select?

A)  Billing and budget

B)  Delivery

C)  Targeting

D)  Campaign analytics

E)  Change history

Answer - Targeting

You want to track your search advertising budget and spend. Which report group should you select?

You want to track your search advertising budget and spend. Which report group should you select?

A)  Billing and budget

B)  Targeting

C)  Delivery

D)  Editorial

Answer - Billing and Budget

You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?

You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?

A)  Billing and budget

B)  Targeting

C)  Delivery

D)  Campaign analytics

E)  Change history

Answer - Change history

You want to run your report on a regular basis. Which option gives you this capability?

 You want to run your report on a regular basis. Which option gives you this capability?

A)  Impression column

B)  Campaign Analytics report type

C)  Limit your report results to specific accounts

D)  Schedule this report to run automatically

Answer - schedule this report to run automatically

Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

 Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

A)  Increase the number of keywords you’re bidding on

B)  Improve the user experience on your landing page

C)  Increase your budget

D)  Increase your keyword bid prices

Answer - Improve the user experience on your landing page

Which of the following will not cause your ad to be disapproved?

Which of the following will not cause your ad to be disapproved?

A)  The landing page is under construction.

B)  The landing page generates a pop up survey.

C)  The landing page includes more than one of your keywords.

D)  The landing page is not relevant to the ad text and keywords.

Answer - The landing page includes more than one of your keywords.

Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customers search query matches the exact keywords in exactly the same order. Which keyword match option should they select?

Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customers search query matches the exact keywords in exactly the same order. Which keyword match option should they select?

A)  Broad match

B)  Exact match

C)  Phrase match

D)  Negative keyword

Answer - Exact match