How does an SEO work in Google?

How does an SEO work in Google?

Answer-

SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites. One of the most reliable ways to improve traffic is to achieve a high ranking on search engine return pages (SERPs).

As an example. Your site is so new that it's not even listed on any SERPs yet, so your first step is to submit your site to search engines like Google and Yahoo. The Web pages on your site include useful information, exciting photographs and helpful links guiding visitors to other resources. Even with the best information about your site on the Web, your site may not crack the top page of results on major search engines. When people search for the term "keyword" they could end up going to inferior Web sites because yours isn't in the top results.

The Search Engine Optimization comes in two approaches - White Hat Technique and Black Hat Technique. Some SEO steps are time-consuming and expensive. Long-term link building requires significant expense in both time and money.

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