1. When first logging into Google Tag Manager what will you need to set up?
· The Data Layer
· A Tag Manager account
· Cross-domain tracking
· A Google Analytics account
2. Where should you place the container code on your website for best results?
· Before the opening <body> tag on every page of your website.
· After the opening <body> tag on every page of your website
· Before the closing </body> tag on every page of your website
· After the closing </body> tag on every page of your website
3. Where can you find your container code in Tag Manager?
(select all that apply)
· After you first create an account and container
· Under the “Accounts” section by clicking into the container
· Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
· Under the “Versions” section by clicking into the tag
4. What is the suggested naming convention when creating tags?
· Website name - tag type - variable used
· Agency name - website name - date
· Date - tag location - creator
· Tag type - website name - tag location
5. To set up a reusable Google Analytics property ID variable, you should use what kind of variable?
· User-defined Constant variable
· User-defined Data Layer variable
· Built-in Event variable
· Built-in Click Classes variable
6. What are some of the benefits of using the Data Layer in Tag Manager?
(select all that apply)
· Avoid fragile dependencies on web page source code
· Pass data into third-party applications
· Use the data to fire triggers
· Add an additional layer of security to data
7. Where in your website code should you place the Data Layer object?
· Before the container snippet
· After the container snippet
· Inside the container snippet
· At the bottom of your HTML
8. How are variables declared in the Data Layer?
· As Javascript cookies
· As variable types
· As containers
· As key-value pairs
9. What are two ways to populate information to the Data Layer?
(select all that apply)
· Use code to pre-populate values in the Data Layer when a web page loads
· Use Google AdWords to push information to the Data Layer
· Use Google Analytics to push information to the Data Layer
· Use a Javascript method to push values from your web page into the Data Layer
10. Data Layer variables persist across pages automatically
· TRUE
· FALSE
