1. How can Google Tag Manager help you manage your website?
(select all that apply)
· Simplify and speed up tag deployment
· Specify when tags should fire
· Manage different versions of tags
· Increase website performance
· Increase audience reach
2. Google Tag Manager can only be used with Google tags
· TRUE
· FALSE
3. When creating a tag implementation plan, what are the recommended guidelines?
(select all that apply)
· Determine which existing tags can be moved into Tag Manager
· Decide what static and dynamic values you’ll want to pass from your website
· Determine which events (or actions) you’ll use as triggers
· Choose which tags can get you the data you need
4. If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?
· AdWords Conversion Tracking tag
· AdWords Remarketing tag
· Google Analytics Pageview tag
· DoubleClick Floodlight counter tag
5. What is stored in a Tag Manager container?
· A grouping of all of your Tag Manager accounts.
· A collection of variables defined in Tag Manager.
· A Javascript object that holds data passed from your website
· A collection of website tags and triggers
6. What is a “container snippet” in Tag Manager?
· JavaScript code placed on each page of your website
· A Javascript object that holds data passed from your website
· A collection of website tags and triggers
· Analytics tracking code
7. A Tag Manager account allows you to do which of the following?:
(select all that apply)
· Manage tags for one or more websites
· Access your Google Analytics account
· Connect multiple Tag Manager accounts to single Google account
· Control access permissions to a Tag Manager account
8. What is a “trigger” in Tag Manager?
· A trigger determines which events fire on your website
· A trigger instantiates the Data Layer
· A trigger fires tags in response to website events
· A trigger publishes tags to your website
9. What are the three parts of a trigger in Tag Manager?
· Variables, operators, and values
· Operators, tags, and variables
· Variables, operators, and the Data Layer
· Tags, values, and the push method
10. How do you enable a built-in variable in Tag Manager?
· Publish the built-in variable in the Publish Now area
· Create a user-defined variable in the Variable configuration tab
· Check the built-in variable in the Variable configuration tab
Uncheck the built-in variable in the Variable configuration tabRead Google Tag Manager Fundamentals certification Assessment 2
Read Google Tag Manager Fundamentals certification Assessment 3
Read Google Tag Manager Fundamentals certification Assessment 4
