Google Tag Manager Fundamentals certification Question and Answers Assessment 3

1. To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?

(select all that apply)

·         Google Analytics Enhanced Ecommerce

·         The Data Layer

·         A Data Layer variable

·         A Google Analytics tag with a Custom Dimension

2. The Data Layer “push method” allows you to do what?

·         Push data from Google Analytics to your website

·         Push data from your website into the Data Layer

·         Push data from AdWords to the Data Layer

·         Push data from one Tag Manager account to another

3. To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?

(select all that apply)

·         Google Analytics Enhanced Ecommerce

·         The Data Layer

·         A Data Layer variable

·         A Google Analytics tag with a Custom Metric

4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

·         The Tag Manager account ID

·         The Analytics property ID

·         A Javascript push method

·         The Custom Dimension index number

5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

·         The Tag Manager account ID

·         The Analytics property ID

·         A Javascript push method

·         The Custom Metric index number

6. If you want to track Submit button clicks using an event trigger, what event type should you choose?

·         Click

·         Form

·         Page View

·         History Change

7. In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?

·         Clicking a Submit button

·         Clicking the Play button for a video

·         Making a menu selection

·         Closing a webpage

8. If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?

·         Page Path variable

·         URL variable

·         Click Classes variable

·         DOM element

9. If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?

·         Url Port

·         Url Query

·         Url Fragment

·         Url Path

10. If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?

·         Built-in Event variable

·         Built-in Element variable

·         Built-in Click Classes variable

    Built-in Click Target variable

Google Tag Manager Fundamentals certification Question and Answers Assessment 1
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