Website Analysis is necessary to check the problems that your site need to fix them. Even you have World'd best Developers working on different areas still a SEO expert can give a different image on why your website is not performing well. Goals and expertise is what the third person like me can offer you.
When we are doing the website audit or analysis we focus on all the important factors of online internet marketing success, Starting from technical, then keep continue with design, content, Search Engine Optimization metrics and Social Media Metrics.
Verification - Website Analysis or Audit
Site Design - If your website have poor graphic design, lots of ads, ugly colors, improper content like with mistakes, small or big sizes, thin content etc. It create strong impact on your site visitors. This is bad user experience which send visitors back to the search.
Bounce Rate - You will be punished for bad user experience. If the visitors go back to the search after landing to your page then your website bounce rate will raise high which will drop your rank in search engine. Not only position, you also lose your money. You SEO expert have to work allot to get that position.
If you slap the visitor with poor website quality, they will slap to the search engine and the search engine keep slaping you until you hit the search ranking ground.
Website Indexing - We will make sure that you all website page should be indexed and also prevent poor pages from indexing.
Internal links and Navigation - Your website pages and its content should be easy to browse. Website analysis check the site navigation like bread crumbs, pagination etc and suggest you to improve the internal linking and overall website performance.
Errors - There are different types of errors which can prevent the user to browse the content and information on your website like 301, 302, 404, 400 etc. Mostly of them are related to crawling, indexing, duplicate etc.
Page Value - Some pages have poor value on your website. Website Analysis will identify that pages and helps you to improve them. Also suggest you to target your ranking keywords on that pages.
Content - There are lots of issues within content on site. Like it should not be too long and not too short, valuable , keywords rich, spell correctly. If you site is on delivering good then you need to hire professional writers having good content marketing strategy.
Social media - Three factors for better rank in social media - Presence, Followers, Engagement. Be sure that you are reaching to your target audience via social networks. Website analysis or audit will tells you what are your target audience, how to target them and what and what type of post you need to get engagement with them. We make sure that there should be social buttons on your updates as we understand the value of Google Authorship.
Consistency - If you are increasing business one month and loosing next month then whatever your are doing is wrong, this should be fixed as soon as possible. All you need is consistent growth which make you sure that your business is on right path.
Go with the trend - You must be have knowledge about the latest trends. A website Audit expert can tell you what you have to focus according to resources.
Have a SEO Plan - As you know that Google algorithm keep changing, If you want to succeed you have to be plan foe site backlinks, content marketing, social media and all other factors you could use for ranking improvement.
Compare with your competitors - There are lots of tools to perform this. A website analysis expert can tell you who are your competitors, what audience they are targeting, what are their strategy and what you need to lack them behind.
Website architecture - Make sure that your site have good architecture means to say that all website page should be easy to access by search engine and visitors too. Having great navigation, functionality and informative content create a good impression on visitors and make them to stay longer.
Speed - Does your website pages load fast? A visitor will never wait more than a few second. We have to look at all plugins to be sure that they are not affecting site page speed.
Basic On-site SEO - You have to be sure that your meta tags like title, description, Image tags, header, keywords and content should be easy to optimized by search engine. This will maximize your chances of ranking in search engine.
Backlinks - How much backlinks your site have? are they good or bad? Dofollow or nofollow? how to remove the spammy links or bad links from your site, We will use disavow tool for that, a tool which is free and designed to manually deletion of bad links of your site.
Penalty - If a site have ranking low and traffic is decreasing, We will look for the Google penalty. We will identify the penalty type and reason of that. A good strategy and lots of work is needed for recovery.
These are the things I always follow whenever I performing Website Audit or analysis. I'm not sure that all internet business need to focus on that. Firstly I identify the business or site goals, after that I will focus on that things which really matters for that business or brand.
