Google Adwords Exam Questions Page 6


TrueView in-slate ads show:
True or False: An advertiser can target YouTube homepage on mobile devices via AdWords:
View-through conversions are only available to:

Advertisers might choose to advertise on YouTube if their goal is to:
An advertiser is running a placement-targeted campaign on You Tube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:
Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:
In terms of numbers of queries, YouTube is the:
Where do the majority of AdWords ad on YouTube appear?
An advertiser wants a display ad to be eligible to appear on You Tube. The advertiser has already a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on You Tube:
In order to use the Conversion Optimizer, an advertiser must:
Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Ana?
An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
Cost-per-thousand impressions (CPM) bidding is only available for:
When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality score:
For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using Adwords Conversion tracking. Which bidding strategy is best for Christina?
True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are fixed a price.


When using CPA bidding, an advertiser bids using a maximum CPA an pays by:
If a display ad has been disapproved, how does an advertiser submit a request for another review?
What is a benefit of using the display ad builder to create an image ad?
Jimmy is a surfing company’s brand manager, and is implementing his video campaign. When selecting his video still, which is the best to demonstrate that the video is a short surfing video?
Which is a best practice for creating an effective ad using the display ad builder?
The display ad builder allows advertisers to:
When optimizing for the Google display network, a clear call-to-action in the ad text is important to:
An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s display ad builder tool as opposed to other tools?
When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targets ads, then the:
Which builds keyword lists that can be used to show your ads on relevant webpages across the Google display network?
An advertiser creates a display ad with the display ad builder. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
What is the best practice for building ads using the display ad builder?
Which is a method for evaluating performance that is only available for display ads created with the display ad builder?

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