An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:
Which allows advertisers to see which sites referred visitors with the most time spent on site
Which report is helpful when using Site and Category Exclusions?
In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:
An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:
Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?
An advertiser who wants to target specific categories of video content on the Google Display Network should:
Which is a video ad that can be implemented using Ad Words for video:
Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
Display inventory on Google Display Network can come from Adsense or:
True or False: An advertiser can target mobile apps via AdWords
With Click-to-Play videos, a best practice is to:
If a display ad appears “above the fold” this means that the ad:
Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?
An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the advertiser:
Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping limits the number of times:
True or False: Video search behavior is different than traditional searching behavior
Which feature applies to the Google Display Network, but not the Google Search Network?
What is the best definition of Google display advertising?
If an advertiser chooses to run ads in image or video formats, Google will:
In order to run a display ad trough AdWords, a campaign must be opted into:
Which video formats is changed using cost-per-view (CPV) pricing?
John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is reason why traffic fluctuations may have occurred for his video campaign?
An advertiser who purchases a YouTube homepage masthead ad pays a:
True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords,
An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no subtitles. The advertiser is already promoting the film heavily in France trough a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select?
With the TrueView in-search, an advertiser pays:
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