An ads Quality Score on the Google Display Network will affect:
Ads are more likely to be contextual relevant with the sites they’re on using:
Which would contribute to a higher Quality Score for a display ad?
An advertiser selling airplane tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This ad will:
Managed placements allow advertisers to:
An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on website related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to Javascript programming?
Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
What is it beneficial to include a text ad in the same ad group as an image ad when advertising on Google Display Network?
Which automatically optimizes both targeting and bidding to help find additional conversion for Display Network campaigns?
When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?
Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?
True or False: When an advertiser edits an ad extension within an Enhanced Campaign, then all the performance statistics are lost
Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?
How long should advertisers wait after creating a new display campaign before analyzing its performance?
Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?
An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
On Schedule Indicator (OSI) is:
Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?
Why is recommended to separate Display Network campaigns from Search Network campaign?
Which bidding option is best suited for an advertiser focused on branding goals?
A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment (ROI), this advertiser should use:
Which of the following is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
For an advertiser focused on branding, what are the key success metrics?
Which is benefit of using display advertising with Google to build brand awareness?
When planning a campaign, the first thing that an advertiser should think about should be
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