Google Adwords Exam Questions Page 4


True or False: If you want to do Remarketing and Product Listing Ads, you should set up separate campaigns for each.
True or False: different campaign settings may be better for different networks, so you should separate your Display and Search campaigns.
True or False: You can use the Placement Performance Report to see on which URLs users have seen your ads.

What would the Placement Report tell you?
True or False: Allocating budget and controlling spending levels across campaigns is a benefit of having separate campaigns for Search and Display Network advertising.
When there are both CPM and CPC ads in an auction, what will the AdWords system do?
How can you view your reservation-based reports for ads?
When using AdWords Conversion Tracking, which bidding strategy is best for driving traffic to a website along with ROI goals?
What can a Reach and Frequency report tell you about video ad play rates on a placement-targeted campaign?
When can Ad Scheduling help your display campaign?
When do TrueView in-state ads show on YouTube?
Besides AdSense, where else can display inventory come from on the Google Display Network?
True or False: Filling in gaps of niche and mass-marketed sites is one benefit of using AdWords targeting options, even if you use display advertising through other ad networks besides Google’s.
How does an ad’s Quality Score work on the Display Network?
Which types of targeting can you use on YouTube?
True or False: for YouTube, the majority of AdWords ads appear on Watch pages.
True or False: for YouTube, the majority of AdWords ads appear on the YouTube homepage.


True or False: for YouTube, the majority of AdWords ads appear on Contest pages.
True or False: for YouTube, the majority of AdWords ads appear on Event pages.
True or False: Adding a visible display URL is a good practice when using the Display Ad Builder?
If you want the best return on investment from a display campaign, what type of bidding option should you use in AdWords?
True or False: Consider the bidding strategies of other advertisers when planning a reservation based campaign.
True or False: Think about submission and turnaround time for your creative and video assets when planning a reservation based campaign.
True of False: You should consider the global availability of ad units and ad placements when planning a reservation based campaign.
True or False: You should consider minimum speed requirements in a reservation based campaign.
How is Quality Score affected when using cost-per-thousand-impressions bidding on Display ads?
What type of video still is best for an advertisement?
Using Google’s AdWords for Video, what type of video advertisement can you implement?
A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-trough conver
Advertisers using the Google display network can use the Placement Performance Report to determine:

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