You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?
A) Lou: “We get a CPA of 31 S on our e-mail campaign. Let’s meet or beat that benchmark across all marketing platforms.’
B) Jane: “A 315 CPA is okay, but f we could get it down to 310 that would give us more profit-per-customer.’…
Answer: B
A) Lou: “We get a CPA of 31 S on our e-mail campaign. Let’s meet or beat that benchmark across all marketing platforms.’
B) Jane: “A 315 CPA is okay, but f we could get it down to 310 that would give us more profit-per-customer.’…
Answer: B
