Product Listing Ads should be used for:

Product Listing Ads should be used for:

A)Driving phone calls to a business
B)Promoting services
C)Promoting brands
D)Promoting products online

Answer is – Promoting products online

Why is it a best practice to set a bid for the “everything else in all products” product group?

Why is it a best practice to set a bid for the “everything else in all products” product group?

A)To be able to have one product group for mobile devices
B)To control the websites on which your Product Listing Ads appear
C)To make it easier to target a location for certain products
D)To include items not part of other product groups in your campaign

Answer is – To include items not part of other product groups in your campaign

Ben is creating product images. A common best practice is to:

Ben is creating product images. A common best practice is to:

A)Display the merchant website name over all images
B)Include brand names in the images
C)Include all varieties of a product in one image
D)Ensure that all images are high-qualit

Answer is – Ensure that all images are high-quality

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

A)Messaging in AdWords overview page
B)Messaging in Google Merchant Center overview page
C)Automated phone messages to account owner
D)Email contacts listed in account settings

Answer is – Email contacts listed in account settings

When creating a file to upload to Merchant Centre, what format is accepted?

When creating a file to upload to Merchant Centre, what format is accepted?

A)Google Document File
B)Database File
C)Tab Delimited File
D)Format Excel File Format

Answer is – Tab Delimited File Format

Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

A)Use promotional text to highlight any deals
B)Change the price on the ad to be lower than the actual product price
C)Include her shop name on all watch images
D)Include bundled accessories in the product image

Answer is – Use promotional text to highlight any deals

You can use custom labels in a product data feed to:

You can use custom labels in a product data feed to:

A)Provide additional description information for shoppers in search results
B)Add supplemental image URLs Submit product brand descriptions
C)Tag products that you’d like to group in a Shopping campaign by values of your choosing

Answer is – Tag products that you’d like to group in a Shopping campaign by values of your choosing

Google Merchant Center is used for:

Google Merchant Center is used for:

A)Setting up campaign bidding priorities
B)Editing your Shopping campaign’s product groups
C)Uploading product data feeds
D)Managing conversion tracking

Answer is – Uploading product data feeds

Why can’t Ellen see any benchmark data for her new Shopping campaign?

Why can’t Ellen see any benchmark data for her new Shopping campaign?

A)She doesn’t have enough products in the campaign to compare to others
B)Her campaign has reached its daily budget limit
C)She is already outbidding her competitors
D)There aren’t enough comparable products from other advertisers

Answer is – There aren’t enough comparable products from other advertisers

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

A)Target cost-per-acquisition (target CPA) bidding
B)Maximum cost-per-acquisition (max. CPA) bidding
C)Enhanced cost-per-click (ECPC) bidding
D)Maximum cost-per-click (max. CPC) bidding

Answer is – Maximum cost-per-click (max. CPC) bidding

May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

A)The data feed includes products with the availability status “out of stock”
B)The data feeds weren’t updated for 10 days
C)The ‘delivery’ attributes for a small number of items have different pricing from the default delivery at the account level
D)The language on the landing pages doesn’t match the language of the target country

Answer is – The language on the landing pages doesn’t match the language of the target country

At which level can you add promotional text to Product Listing Ads?

At which level can you add promotional text to Product Listing Ads?

A)Product group
B)Ad group
C)Campaign
D)Both ad group and product group

Answer is – Product group

Google Merchant Center is used to:

Google Merchant Center is used to:

A)Host website images
B)Submit product information
C)Manage bidding for Shopping campaigns
D)Monitor the performance of Shopping campaigns

Answer is – Submit product information

Which can you sell on Google Shopping?

Which can you sell on Google Shopping?

A)Business services such as plumbing or locksmithing
B)Used goods
C)Hotel and travel fares
D)Residential property

Answer is – Used goods

How can you lose your claimed URL?

How can you lose your claimed URL?

A)Another authorised owner of the website successfully verifies and claims your website URL
B)You remove all data feeds from your Merchant Center account
C)Your claimed URL authorisation expired from Webmaster tools
D)Your website is updated but includes the same identifying Meta tag or HTML file

Answer is – Another authorised owner of the website successfully verifies and claims your website URL

You can use campaign priority to:

You can use campaign priority to:

A)Have Google prefer certain inventory in query matching and ad serving
B)Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
C)Speed up how fast a campaign’s budget is spent throughout the day
D)Make your Product Listing Ads more competitive in the auction

Answer is – Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns

To subdivide products in Shopping campaigns using your own set product structure, you should use:

To subdivide products in Shopping campaigns using your own set product structure, you should use:

A)AdWords labels
B)Custom labels
C)Starred items
D)Multiple data feeds

Answer is – custom labels

If a product doesn’t have an image available, you should:

If a product doesn’t have an image available, you should:

A)Submit a full colour version of your shop’s logo
B)Submit a placeholder image with a message, such as “Coming Soon”
C)Submit an image of a similar product
D)Wait to submit the product until an image is ready

Answer is – Wait to submit the product until an image is ready

Enhanced cost-per-click (ECPC) bidding should be used to:

Enhanced cost-per-click (ECPC) bidding should be used to:

A)Drive engagement with product brand
B)Bid for a target cost-per-acquisition (CPA)
C)Increase total impressions
D)Optimise bids using converted clicks

Answer is – Optimise bids using converted clicks

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

A)Identify products using the ‘adult’ attribute and in Google Merchant Center settings
B)Mark ‘adult’ in a separate custom label attribute as part of the data feed
C)Include the text “adult” in the product description
D)Email the support team through the Google Merchant Center Help Centre

Answer is – Mark ‘adult’ in a separate custom label attribute as part of the data feed