True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

A) True
B) False

Answer: B

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

A) By dividing the number of clicks by the number of impressions.
B) By looking at the percentage of viewers who watched the video until the last quartile.
C) By dividing the number of views by the number of impressions.
D) By dividing the number of clicks by the number of views.

Answer: C

is the most effective way to control the number of times a unique user sees your ad over a given time period

is the most effective way to control the number of times a unique user sees your ad over a given time period

A) Setting a lower cost-per-view (CPV) bid at the campaign-level
B) Lowering bidding levels
C) Monitoring audience retention metrics with YouTube Analytics
D) Setting a frequency cap

Answer: D

The Ad gallery allows advertisers to:

The Ad gallery allows advertisers to:



A) use templates to create display ads at scale.
B) download and edit display ads created by third party developers.
C) edit and manipulate images and video footage to be used in their display ads.
D) create display ads to be used in any online or offline format.

Answer: A

What is the best definition of Google Display Advertising?

What is the best definition of Google Display Advertising?



A) Image ads that appear on the Google Display Network.
B) Non-text ads that use images, Flash, video or other technologies, and appear alongside Display Network sites or search results on the Google homepage.
C) Non-text ads that use images, Flash, video or other technologies, and appear alongside publisher content.
D) Image ads that appear on Display Network pages or search results.

Answer: C

How do Cost-Per-Click(CPC) ads compete with cost-per-thousand impressions(CPM) ads on the Google Display Network?

How do Cost-Per-Click(CPC) ads compete with cost-per-thousand impressions(CPM) ads on the Google Display Network?


Answer - CPC Bids are effectively converted to CPM bids.

Adding placements to a Desplay Network campaign within the "Target and Bid" settings hepls you to show your ads:

Adding placements to a Desplay Network campaign within the "Target and Bid" settings hepls you to show your ads:


Answer - only on specific webpages, online video games,RSS feeds, and mobile sites and apps that you select.

If your ad rotation is set to one of the "optimize" options, and there are multiple variations of your text ads within the same ad groups, Adwords will:

If your ad rotation is set to one of the "optimize" options, and there are multiple variations of your text ads within the same ad groups, Adwords will:

Answer - Automatically show the ad within the highest maximum CPC the most often.

Choosing the "optimize for clicks" or "optimize for conversions" ad rotation setting causes what to happen?

Choosing the "optimize for clicks" or "optimize for conversions" ad rotation setting causes what to happen?

Answer - It allows your campaign to show ads more often, which can increase impressions.

What types of videos ads can be created with adwords for video?

What types of videos ads can be created with adwords for video?

Answer - TrueView video ads

What is a benefit of consolidated billing?

What is a benefit of consolidated billing?

A) Payment flexibility for accounts currently on manual payments (prepay billing).
B) Control over managed account budgets for My Client Center (MCC) account-users.
C) Automatic Bidding Adjustments for conversion optimizer users
D) Advanced permission control for billing preferences in Multi-user accounts.

Answer - D

You've been targeting the entire Unites States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to the customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

You've been targeting the entire Unites States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to the customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Answer - You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.

What does Google considered when ranking keyword-targeted ads on Google search?

What does Google considered when ranking keyword-targeted ads on Google search?

Answer - Maximum Cost-Per-Click (CPC) bid, components of ad quality, and expected impact of extensions and ad formats.

Ad rank and the components of quality score are calculated:

Ad rank and the components of quality score are calculated:

A) Everytime you change your CPCs within your account.
B) Everytime your ad is eligible to serve on a Google Display Network.
C) Everytime someone does a search that triggers your ad.
D) A few times a day, based on your ad scheduling settings.

Answer - B

An advertiser wants to display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within adwords. What process does this advertiser needs to follow for the ad to be eligible to appear on YouTube?

An advertiser wants to display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within adwords. What process does this advertiser needs to follow for the ad to be eligible to appear on YouTube?

Answer -  Select Youtube.com or specific section within YouTube where the ads will appear.

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

Answer -  Conversion Optimiser.

What is the best practise for building ads using the display ad builder?

What is the best practise for building ads using the display ad builder?

Answer -  Add a visible display URL.

Ad rank on Google search is evaluated:

Ad rank on Google search is evaluated: 

Answer - every 24 hours

Display ad created using display ad builder. What needs to be ensured that the ad can be showing in all ad sizes without limiting exposure?

Display ad created using display ad builder. What needs to be ensured that the ad can be showing in all ad sizes without limiting exposure?

Answer -  Create a new display ads that will work well with all ad sizes that are not working properly.

Using regular expressions, how could you filter out the IP address range of 222.11.222.1 through 222.11.222.10?

Using regular expressions, how could you filter out the IP address range of 222.11.222.1 through 222.11.222.10?


Answer -  ^222\.11\.222\.([1-9]|10)$ (Use the IP address range tool for questions like this one!)