What is SEO and briefly describe the SEO process?

No matter how is your business it one and only depends how to promote your website product and services. Now you have to change the technology, because all are choosing the Digital marketing platform, it has more effective to establish your business online and promote in the market. SEOCAZR is the best Seo provider in India and help to develop and increase the traffic of your website. Our expert teams are very talented in website designing and seo services. We are following some important steps that can help to increase your website.
You have to follow 7 SEO process to enhance your website.
Research and analysis
  • Identifying keyword opportunities
  • Onsite coding and implementation
  • Copy writing and implementation
  • Speed site performance
  • Marketing and link building
  • Ranking report and tracking
Research and analysis:-
It is one of the most important phases in SEO. When you start the research of any website first you need the keyword then research and competitor about that website. It involves identifying the keyword phrases that will be used for optimization. A good set of phrase always need to a combination of two factors: high usage by searchers and relatively low or medium competition within the search engine. Once you finish your keyword research then you have conducted your competition analysis. You have to audit a lot of on page and off page activities. There are many tools are available for website audit.
Identifying keyword opportunities:-
Keyword is the basic requirement for SEO. Once you research about the website, you have to plan your keyword according to the web page. First you have to check how many searches in the keyword. We can’t put one keyword repeatedly, at least 3 times on a web page. You can add some relevant keyword and that will medium searches then you can add your web page. There are many free and paid tools are available for keyword research. Be careful about using the excess amount of keyword in your website because it may be go through the keyword stuffing.
When you research the keyword please focus on this factor:-
  • Start with long tail and low/medium competition.
  • Use Google related searches
  • Google provides more ideas to compete the others
  • You can use the tools it can be very easy for you.
Onsite coding and implementation:-
After establishing the most relevant keyword with phrases, then check the traffic on your sites. You can create links from any website instead you have to earn the links from authority (reference) site. If you don’t update the content regularly it cannot be maintain the ranking. Various tools are available to check your rank on your website. If you optimized a website then you have to do both on page &off page optimization. Firstly you have to properly done the on page then go to the off page.
Copy writing and implementation:-
It is all about creating valuable content that targeted some specific keyword and promote in Social media platform. It increases the page authority and improves the keyword in the search engine. Using copy writing you can attract the attention of your customer. Before going to the content you have to write a attractive headline for your website.
Marketing and link building:-
It is the way for the users to navigate between users on the internet. To process of achieving the hyperlinks from other websites to your own sites. SEO and link building is always changing. If you compete a website then you have to increase the high quality links. The links are crawled by individual’s page of your website. If have to add the anchor tag in your links.
Speed site performance:-
Page speed refers to the amount of time a page needs to be completely loaded in a search engine. It usually depends upon the user and search engine. But technically it depends the host to design. If a user stays in a website that takes the ages to load that time Google certainly penalize your website. If your speed site performance is very low because of unoptimized browser and app, cheap to host, too many ads, and widgets (social buttons, calendar, etc).
Ranking report and tracking:-
It is the last stage of Search engine optimization. Check your website today and compare the data in future. It wills trends and evaluates the success of your goals. If your website is getting more traffic you can improve the ranking on your web page.
If you want to change the position of your website then you can follow the process of search engine optimization you can easily find out your web page in the search engine result page.