By following a process called SEO ( Search Engine Optimization ). I have put together a small tutorial to learn the basics. Please go through it.
SEO process is done in order to make a webpage appealing to search engines and customers alike.
I can make you learn 50% percent of the base concepts in SEO from this answer and of course provide some sources that will be beneficial for learning SEO.
SEO's first steps are very easy. But to be on the safe side learn about black hat SEO techniques first. There are mainly 3 hurdles to pass in order to become a 5/10 SEO. They are as following
- On-page optimization
- Off-page optimization
- Content writing/ rewriting
These are the basic stepping stones for SEO. There are many concepts behind each of these techniques. On-page optimization deals with increasing the performance of a website by modifying/ optimizing metrics related to it, which are relevant to search engines and users. Some of the on-page optimization techniques include
- Webpage load speed : Google take this very seriously. This can be
achieve by optimizing images, code , using image sprites, browser cache,
enabling server side compression, using CDN etc.. - Infographics: It consists of optimizing image size, ALT tag etc.
- CRO (Conversion rate optimization). Which includes the webpage properties that has to be changed, so that it will be appealing to customer and search engines. Having a degree in human psychology and MBA will
definitely help you here or You will have to think like a customer. - Checking for errors: No 404?..302, 301 pages?..You will have to include these considerations to the website. Mind you 301 is more important to both on and off page optimization.
- Checking for decisive methods such as clocking, canonical formsetc..well anything that falls under black hat seo.
- Try to avoid diversifying traffic.
- Keyword analysis and including in websites. Do check for appropriate
readability and keyword density. You can search google on " choosing the
right keyword". Essential rule is that keywords with low competition
and higher search rates is most probably successful. - There are some other less important tasks to be carried out in On-page optimization. Please google it for them.
Now on to Off-page optimization.
This will deal with factors affecting your Page authority and domain authority. It consists of
- Link building : May be best known as the most important thing in SEO as of now. Link building is a method by which other sources refer your website. This can be done in many ways (Not going to that). The links referring your website is called in-bound links and when you refer a website it's an out-bound link. Link building has high influence on search engine ranking. One thing to remember when doing link building is that more than the number of domains referring you quality and authority of links will determine your value for a search engine. Also avoid buying links unless they are trusted and belongs to the category of website business.
- Social media Optimization: Using social media one can share the contents to a wider fan stream. You can not only share, but can have the analytic data of number of share, ROI and many other factors through connected websites such as buffer, hootsuite, kuku etc. Also by sharing this you can acquire more
reputation and possible link building. Now you know how social media aligns with SEO. - Use of Robots.txt, htaccess,nofollw,index: It actually falls in the on-page optimization settings but i think sitemaps and other above said factors should be mentioned in off-page optimization also.
- Directory submission and pings: Directory submission is used to submit your website to other search engines and yellow pages. Be careful while implementing this, as they might also submit your site to sites that has
certified as spammy in nature. pings helps you to announce your updation to search engines and other related webpages. - Infographic sharing: sharing video, audio and other visual representation to multiple websites for getting links.Finally Content writing/ rewriting. This is a section where you will have to engage your writing ability and common sense. Anyone can write a content, but a page optimized for SEO will be written only by an experience content writer. Use keyword density analysis, reading ability analysis, CRO and a 1000 other measures. More details about content writing is beyond the scope of this article. But some cardinal info for you to know is
There are style and manuals available for content writing. For: Chicago manual or you can follow Wikipedia style .Understand the difference between Content writing, process and procedural writing, technical writing etc..Well if you completed these steps, You are a good at SEO. From here if you want to make your skill level to 10/ 10, then spread your knowledge by doing projects in all fields like education,health sector
etc.. Also some knowledge about apps and ads. Also learn a good social, metric tools like analytics, semrush ( My favorite ), moz etc.. Create custom reports and alerts. Well the whole 9 yards.
etc.. Also some knowledge about apps and ads. Also learn a good social, metric tools like analytics, semrush ( My favorite ), moz etc.. Create custom reports and alerts. Well the whole 9 yards.
Finally in order to expand your wisdom. Let me provide you some reference from which you can gain more knowledge.
I found some websites that can help you .
These websites can give you insight to the SEO world and digital marketing. Please know that SEO and Digital marketing are not much different. SEO is a part of digital marketing. Digital marketing includes more branches such as content marketing, social media marketing, search engine marketing etc..
Our 2 months Digital Marketing Training program provides you complete knowledge of Digital Marketing with certification given by Google
Hopefully this resource has been useful to everyone.
