We all have seen in the past few years how digital marketing has been continually hogging the means of traditional marketing world over. Content is still the king which when distributed effectively will help to grow your business through social media marketing, but it now has a new linchpin. You guessed it right. Videos! Although blogs, images, infographics still play a role in user engagement, videos go a much longer way to fulfill information and entertainment needs of people.
According to Dr. James McQuivey’s Forrester study, one video is worth 1.8 million words, such is the influence of videos on people. For instance, more than one billion people visit YouTube every month to gather knowledge or entertain themselves. Volkswagen, a German car manufacturer, recently ran an online campaign and received 155 million views on its three videos combined. Such an overwhelming response has a clear inference that people find videos more engaging than any other form of digital content.
Since the Internet is flooded with a lot of information, it becomes vital to create content that is easy to digest. And nothing, apart from videos, is the best at making digital content easily comprehensible. A study by Axonn sheds light on how videos impact viewer behavior, showing nearly seven in 10 view people view brands after watching interesting videos from them.
Informational videos enable people to quench their curiosity about products or services you have on offer. Such videos have a higher likelihood to increase conversions, as people tend to initiate the process of buying after finding the answers.
As always, your inputs are vital for all our readers, please share your views in the comment box below about how videos could play a key role in making your digital marketing strategies a big success.
Manoj Rawat, a Techy with over 7 years IT experience & expertise in Growth Hacking, Digital Marketing. Loves to share marketing tips among online marketers. An active member on FindNerd, a tech social community for tech nerds and a collaborative online project management tools platform for managers.
Let’s find out why digital marketers are of the belief that videos are the most engaging digital marketing medium.
A Cisco study shows that 69% of all consumer internet traffic will be attributed to videos by 2017. Come 2020, the IP video traffic will be 82% of all consumer Internet, up from 70% in 2015, adds the study. Invodo’s statistics show that Shoppers become 1.81 times more likely to make a purchase from a brand they have viewed a video before from.According to Dr. James McQuivey’s Forrester study, one video is worth 1.8 million words, such is the influence of videos on people. For instance, more than one billion people visit YouTube every month to gather knowledge or entertain themselves. Volkswagen, a German car manufacturer, recently ran an online campaign and received 155 million views on its three videos combined. Such an overwhelming response has a clear inference that people find videos more engaging than any other form of digital content.
Why Videos Are More Engaging Than Other Digital Content?
People find a video more engaging because it helps them in the best way to understand the message. The reason why 64% marketers are looking forward to make videos a predominant part of their digital marketing strategies is that a video shows products and services to people in a way they are used to. Videos are without doubt a great means of brand value creation because they easily convey a branding message through tone of voice and style of presenting.Since the Internet is flooded with a lot of information, it becomes vital to create content that is easy to digest. And nothing, apart from videos, is the best at making digital content easily comprehensible. A study by Axonn sheds light on how videos impact viewer behavior, showing nearly seven in 10 view people view brands after watching interesting videos from them.
It’s Absolutely Practical For Small Businesses To Create Videos To Increase Sales
As far as small businesses are concerned, they need not to be wizards of video making to enhance user engagement and business sales. Businesses with limited budget can use apps like Twitter's Vine to their advantage and increase the business opportunity by many folds. You can post a video of maximum six-minute length on Vine, which is an amazing way to create a significant increase in organic search traffic, in time onsite, and in conversion rates. Create videos that help people gather information they need, like how to use a product or customer success stories.Informational videos enable people to quench their curiosity about products or services you have on offer. Such videos have a higher likelihood to increase conversions, as people tend to initiate the process of buying after finding the answers.
How Videos Impact Conversion Rates
- Emails that have videos result in 200-300% rise in click-through rate.
- Engagement increases 22% when a video is combined with full page ads.
- Conversion rates increase by 80% when a video is included in a landing page.
- After watching a video, 64% of users make a purchase online.
- Videos in real estate listing lead to 403% more enquiries than the ones without videos.
- After watching a video, 65% viewers visit the marketer’s side, while 39% give a call to the vendor.
As always, your inputs are vital for all our readers, please share your views in the comment box below about how videos could play a key role in making your digital marketing strategies a big success.
Author bio content:
Manoj Rawat, a Techy with over 7 years IT experience & expertise in Growth Hacking, Digital Marketing. Loves to share marketing tips among online marketers. An active member on FindNerd, a tech social community for tech nerds and a collaborative online project management tools platform for managers.