If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have:

  • highest maximum cost-per-click (CPC) bid.
  • most historical data in the account.
  • best Quality Score.
  • highest Ad Rank.

The correct answer is:
highest Ad Rank.