How would you determine the clickthrough rate (CTR) for a client’s search ads?
The correct answer is:
Divide the number of clicks the ad gets by the number of impressions it gets
- Evaluate the number of clicks the ad accrues per day
- Divide the number of clicks the ad gets by the number of impressions it gets
- Divide the number of impressions the ad gets by its average position
- Divide the number of impressions the ad gets by the number of clicks it gets
The correct answer is:
Divide the number of clicks the ad gets by the number of impressions it gets
