GOOGLE TAG MANAGER FUNDAMENTAL EXAM QUESTION AND ANSWERS
1. How can Google Tag Manager help you manage your website?
(select all that apply)
· Simplify and speed up tag deployment
· Specify when tags should fire
· Manage different versions of tags
· Increase website performance
· Increase audience reach
2. Google Tag Manager can only be used with Google tags
· TRUE
· FALSE
3. When creating a tag implementation plan, what are the recommended guidelines?
(select all that apply)
· Determine which existing tags can be moved into Tag Manager
· Decide what static and dynamic values you’ll want to pass from your website
· Determine which events (or actions) you’ll use as triggers
· Choose which tags can get you the data you need
4. If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?
· AdWords Conversion Tracking tag
· AdWords Remarketing tag
· Google Analytics Pageview tag
· DoubleClick Floodlight counter tag
5. What is stored in a Tag Manager container?
· A grouping of all of your Tag Manager accounts.
· A collection of variables defined in Tag Manager.
· A Javascript object that holds data passed from your website
· A collection of website tags and triggers
6. What is a “container snippet” in Tag Manager?
· JavaScript code placed on each page of your website
· A Javascript object that holds data passed from your website
· A collection of website tags and triggers
· Analytics tracking code
7. A Tag Manager account allows you to do which of the following?:
(select all that apply)
· Manage tags for one or more websites
· Access your Google Analytics account
· Connect multiple Tag Manager accounts to single Google account
· Control access permissions to a Tag Manager account
8. What is a “trigger” in Tag Manager?
· A trigger determines which events fire on your website
· A trigger instantiates the Data Layer
· A trigger fires tags in response to website events
· A trigger publishes tags to your website
9. What are the three parts of a trigger in Tag Manager?
· Variables, operators, and values
· Operators, tags, and variables
· Variables, operators, and the Data Layer
· Tags, values, and the push method
10. How do you enable a built-in variable in Tag Manager?
· Publish the built-in variable in the Publish Now area
· Create a user-defined variable in the Variable configuration tab
· Check the built-in variable in the Variable configuration tab
· Uncheck the built-in variable in the Variable configuration tab
1. When first logging into Google Tag Manager what will you need to set up?
· The Data Layer
· A Tag Manager account
· Cross-domain tracking
· A Google Analytics account
2. Where should you place the container code on your website for best results?
· Before the opening <body> tag on every page of your website.
· After the opening <body> tag on every page of your website
· Before the closing </body> tag on every page of your website
· After the closing </body> tag on every page of your website
3. Where can you find your container code in Tag Manager?
(select all that apply)
· After you first create an account and container
· Under the “Accounts” section by clicking into the container
· Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
· Under the “Versions” section by clicking into the tag
4. What is the suggested naming convention when creating tags?
· Website name - tag type - variable used
· Agency name - website name - date
· Date - tag location - creator
· Tag type - website name - tag location
5. To set up a reusable Google Analytics property ID variable, you should use what kind of variable?
· User-defined Constant variable
· User-defined Data Layer variable
· Built-in Event variable
· Built-in Click Classes variable
6. What are some of the benefits of using the Data Layer in Tag Manager?
(select all that apply)
· Avoid fragile dependencies on web page source code
· Pass data into third-party applications
· Use the data to fire triggers
· Add an additional layer of security to data
7. Where in your website code should you place the Data Layer object?
· Before the container snippet
· After the container snippet
· Inside the container snippet
· At the bottom of your HTML
8. How are variables declared in the Data Layer?
· As Javascript cookies
· As variable types
· As containers
· As key-value pairs
9. What are two ways to populate information to the Data Layer?
(select all that apply)
· Use code to pre-populate values in the Data Layer when a web page loads
· Use Google AdWords to push information to the Data Layer
· Use Google Analytics to push information to the Data Layer
· Use a Javascript method to push values from your web page into the Data Layer
10. Data Layer variables persist across pages automatically
· TRUE
· FALSE
1. To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?
(select all that apply)
· Google Analytics Enhanced Ecommerce
· The Data Layer
· A Data Layer variable
· A Google Analytics tag with a Custom Dimension
2. The Data Layer “push method” allows you to do what?
· Push data from Google Analytics to your website
· Push data from your website into the Data Layer
· Push data from AdWords to the Data Layer
· Push data from one Tag Manager account to another
3. To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?
(select all that apply)
· Google Analytics Enhanced Ecommerce
· The Data Layer
· A Data Layer variable
· A Google Analytics tag with a Custom Metric
4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
· The Tag Manager account ID
· The Analytics property ID
· A Javascript push method
· The Custom Dimension index number
5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
· The Tag Manager account ID
· The Analytics property ID
· A Javascript push method
· The Custom Metric index number
6. If you want to track Submit button clicks using an event trigger, what event type should you choose?
· Click
· Form
· Page View
· History Change
7. In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?
· Clicking a Submit button
· Clicking the Play button for a video
· Making a menu selection
· Closing a webpage
8. If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?
· Page Path variable
· URL variable
· Click Classes variable
· DOM element
9. If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?
· Url Port
· Url Query
· Url Fragment
· Url Path
10. If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?
· Built-in Event variable
· Built-in Element variable
· Built-in Click Classes variable
· Built-in Click Target variable
1. In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?
(select all that apply)
· AdWords Account number
· Conversion Label
· Conversion ID
· Conversion Property
2. If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?
· A built-in Referrer variable that records conversion URLs
· A user-defined variable that records conversion amount
· The median amount users spend according to Analytics
· The projected amount users will spend according to Analytics
3. What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?
(select all that apply)
· Hit and session attributes collected via the Data Layer
· Products the user has +1’d in Google Plus
· User information from the Analytics cookie
· Hit and session attributes collected from AdWords
4. To set up Dynamic Remarketing, you must do which of these things?
(select all that apply)
· Link your AdWords and Google Analytics accounts
· Enable Analytics’ advertising features
· Set up Data Layer variables in Tag Manager
· Create Custom Dimensions in Google Analytics
· Create Custom Metrics in Google Analytics
5. What business information does AdWords use to generate dynamic ads based on a user’s past interactions with products and services on a website?
· Browser cookies
· Javascript methods
· Dynamic attributes
· User profiles
6. Where can you find a complete list of business vertical-attribute information for Google Analytics?
· The Google Analytics Help Center
· The Google Analytics Admin area
· The Tag Manager Admin area
· The AdWords Admin area
7. For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?
· Custom Metrics
· Custom Dimensions
· Enhanced Ecommerce
· Event tracking
8. For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?
· Constant variable
· Data Layer variable
· AdWords variable
· Event variable
9. For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?
· Pageview
· Event
· Transaction
· Social
10. For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?
· Page URL
· Referrer
· Click Classes
· Page Hostname
