Your website keywords getting good ranking over search engine. All your keywords are on good positions in searches and you are getting good organic traffic from search engine which was generating quotations, sales, phone calls and emails. Then one day something happened to your traffic, you are not sure what is that and all the quotes, leads and sales gets low. You checked out your analytics reports and see a unexpected loss in traffic graph. You check the ranking status of your keywords and found that the ranking suddenly disappeared or down. This makes your terrified and only two questions run in your mind. How could this all happened and what we have to do to fix this issue and get your traffic, sales, leads back again?
There are several reasons behind fall of ranking. Sometimes due to your mistake, sometimes due to what your competitor doing. Little fluctuation i ranking is natural but if there is a sudden drop, then there will be few reasons mostly professional experience behind that:
Google update
There are number of PHD's which are placed in Google and working on algorithm to improve the search engine algorithm. The search engine algorithm updated hundreds of times in a year. Few of them are major and have large impact others are minors. Large updates means to say updates relevant to the Penguin, Panda and humming bird. The key point is that whenever Google make a change in algorithm, it have impact on the ranking of that websites which are low quality or showing irrelevant results. To avoid this type impact you need to follow Google Webmaster Guidelines for best results and only with white Hat SEO tactics. It's the best way to get traffic from search engine and rank your keywords high today, tomorrow and ever.
Competitors Work
SEO is a game of quality work and niche backlinks from high Page authority, Domain Authority and page rank site. For a specific keywords there are numbers of your competitors which are working to rank on Google search engine, if your ranking improves other website goes down. This is the part of SEO. SEO is never ending process as your competitors are always working to do some better than you. the only way to stay at the top is continual work with quality.
Incorrect Robot.txt File
Around one year ago I faced a issue with one of my client, i did a mistake in Robot.txt file. Actually I'm working on a site and and I place noindex and nofollow command for website in Robot.txt file. which means I don't want Google to index my site and also not to show in Google search results. Website traffic gets down and when I observed the issue, I fixed and the ranking came back after few days. So be sure about Robot.txt file command.
Bad Hosting
Now you guys are thinking what's the relation between website hosting and ranking. Yes there is. My friend running a shopping website. He switch to new hosting providers. After 1 month he experience that his sales getting low as compare to the last few weeks. Now what's the reason behind that? Reason is the poor hosting because some hosting platform is not a good place, your website speed gets slow and your website page takes time to load. A visitor never have patience and slow website end up with poor user experience which told the search engine that this website performs poor as compare to others. So be sure of your hosting providers.
Wrong Keywords you are Targeting
Sometimes the keywords we are targeting are not the right one because if you wants to targeting traffic or audience, you need to act like a visitor or audience. You need to read a mind of visitor what he.she going to write in search box, what's the keywords. Because now days visitors gets suggestions relevant to their searches and this make easy to search relevant information. So be careful while keywords analysis. There are new phrases, keywords are there and you must to update your keywords according to them.
Dancing Keywords
The fluctuation of keywords are natural, day to day, one location to another, one computer to another. Google try everything to give best user results. Sometimes you may also notice that your SEO company or firms give you a ranking report of your keywords and when you check the ranking it may be different because of location or ranking changed few minutes earlier. That's why I called dancing keywords
Low Quality Links
If we go few years back, Mostly companies spend money to get thousand of the links in low price. Now after various updates this all counted as spamming. Companies having thousand of low quality links pointing to website marked as spam and get penalized by Google and ranking will disappear. For this you have to do your best to remove all low quality links and for this you may disavow those links.
Losing High Quality Links
The reason behind ranking drop is may be duw to loosing high or good quality links pointing to your website. May be that pages or links were removed. the only solution is that to make quality links continuously. Create good content and attract visitors toward you and love to share the content because the good quality links come naturally.
