Website Analysis or Website Audit
Web analysis is the process of measuring and collecting information about a website for the purpose of understanding and optimizing the website.
General Overview
Under this category the basic checklists of the website are covered. Firstly the main components of the website are analyzed such as the website URL and products and services provided by the website. The setup for various tools such as Google Webmaster, Google Analytics, Wordpress plug in etc are analyzed and remarks and comments are given for the same. It also includes analysis of social media accounts on the website.
Past History Analysis
It mainly focuses on analysis of spams and penalties on the website. If the website is not blacklisted on the spammer directory it is safe and does not need any rectification. Further more it emphasizes on the age of domain and also the number of Back Links present on the website. If the do follow ratio is less than the no follow ratio the website needs rectification.
Often analysis for the competitor companies are also done if desired by the host company.
Content Overview
This is an essential part of the overall analysis of the website, as it includes the main content of the web page, the number of pages which is also known as the landing pages.
The key focus under content analysis is the formatting of the content and also if there is proper keyword targeting. It is also important to make sure that the content is authentic and not copied from anywhere else. it is also essential to analyze the quality of the content, as the content on the website should be fresh and updated time to time.
URL Analysis
The length of the URL is the first and most important part of the URL analysis. The length of the URL should be as per the Google guidelines. The URL should look clean and it is better if the content matches the name of the company as it becomes easy to identify by the users.
Site Architecture
Site architecture refers to the layout and design of the website. It is necessarily important to have a user friendly design for the website as it makes it easy for the users to access the site. While analyzing the site architecture, the main components that are focused upon are the basic responsiveness of the site and if the basic functions are in a working condition or not. Other components such as internal linking, website navigation, text links, landing pages, pagination, number pf clicks to the website and availability bread crumbs are also analyzed.
Meta Tags
meta tags or the title tags are the heading given to a web page. It also includes a brief description about the website. Further we analyze the keywords and also if the hash tags are available or not. In addition to this Website image optimization is also done.
Technical Errors
While analyzing the technical errors, the first step is to check the W3C validation. It is also important the check whether there is a proper use of 301’s and 302’s. In addition to that, use of Java scripts, i-frames and flash are also analyzed. The speed of the site plays an important role and therefore it is necessary to keep a check on that.
Also it is essential to check the broken links and fix them and maintain a proper use of no index and no follow.
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