How to Increase E-commerce Website Sales

Having a good deals, product and service is not enough to be a successful online shopping store or website. Your product or service presentation and how it's received by your audience plays a vital role.

Yes, I'm talking about website structure, design, templates. If you have a good looking E-commerce site, still you are not getting sales or audience interaction towards your product and services. Surely you need to give attention to following specific things if you want to increase you sales on your e-commerce site.

Keeping sales increasing in my mind when I optimize an online shopping store or site, these four tips I have found helpful.

Clear Website's Navigation 

Here are the following tips for navigation menu:

• Appearance of website Menu navigation and its looks plays important role that how visitor or customer enjoy their on site experience. For example : primary navigation must always be extremely visible and appears on the very top of a site.
• Keep your menu as simple as possible, should not contain too many categories. Try to load most important and broad categories.
• Search should be there, it's a part of navigation

Display Featured Items on Website

                           Above is the example of featured products.

• Navigation menu is essential and good but it not sure that it will attract customer attention. That's why it is important to have some featured items on your homepage to catch visitor's eye. keep in mind A customer never want to work for buy an item so try to provide offer few options from the Get-go, It's not only increase your sales, also visitors.
• Woo Slider product slide show, An extension which pull products from your your store and display them in a slide show. Really a good way to make your product stand out.
• You must include few featured items at the bottom of every individual product. No need to worry about manually adjust settings. All can be handled by plug-ins.

Reviews and Testimonials

Include reviews and testimonial, better if you include on your homepage. Even for individual products too. Also enables customer reviews. It’s make trust on shoppers, they can trust you because you are allowing to display previous customers opinions.

Simply Accessible Information

We had already discussed about navigation menu, but your way of display information matters a lot and even more important. you homepage make easy for customer to identify what you store is all about.

Add resource section, FAQ page and any other information helpful for customer. Better if you also add information about shipping rates, money refund, replacement of product and all.