If you are a marketing expert then definitely you are aware of Google 2013 update on fake reviews if not then read Google Warns SEO & Businesses to Avoid Fake Reviews.
Normally a SEO or a inexperienced person think that making fake reviews will be helpful in brand management, they increase continuously their Social Media profile reviews to get more popular.
I know the people related to Internet marketing field clearly understand what We are talking but a normal person not.
Let's take an example. Everyone know about Facebook pages. Lots of brand and companies have their brand, company, products pages or groups. Now you may notice that there is a section of "Reviews" in every Facebook Page.
You may also see lots of reviews on these pages, but how did you know that these reviews are fake or original.
If you are a professional in digital marketing and understand all terms or tool then definitly you will catch the fake reviews.
Let me give you an example:
5-10 websites analysis is a daily work for me. I was reviewing the site and no doubt that I was impressed when I review the developer work on site.
Website Developer or designer have to follow the site structure, awesome it is. Then I was browsing blog section and at-last I am working on their footer, I open all the Social Media Icons available on site. Then I suddenly stop and my all interest was gone.
The reason is Facebook page.
I am impressed by the site design and navigation but when I see the reviews on Facebook Page, My interest gone away.
Now the facts are mostly company SEO's team get the reviews from their employers, This is easy for them because it takes hardly 10 sec to give 5 star rating and as you can see all 5 start rating are given by their own employee and without any compliment. Just rating.
You may also notice that all 5 star rating was given 2 or 3 months ago, means its all planned and there is no beneficial of such type of work. Because if you are a brand then you will definitely go for quality not for quantity.
Now guess if I can analyse these things then how easy it is for a search engine.
Same things I had seen on Google+ .
Work for quality not for quantity, Never forget that may be you get a clinet or customer by this trick but that will be one time customer. Brands known for their quality and support not.
If you have any question and suggestion on reviews, please share with me in comments.
and if you want me to analyse your hiring company or organisation, let me know. There will be no charges for that.
