The First chapter is " Website Analysis"
Website Analysis includes:
Website Analysis:
Website Analysis includes the updation or analysis of most important SEO factors which are observed by the search engines while crawling or indexing a website or a web page.
Every Individual or an SEO company have their own checklist for website nalysis which includes some factors of SEO.
How to do website analysis in SEO:
Take a website URL for this and now follow the Sections and their check list given below:
- General Overview
- Past History of website
- Competition Analysis
- Website Content Analysis
- URL Analysis
- Site Architecture
- Meta Tags
- Technical Errors
- Google Rich Snippets
1. General Overview of the Website domain or URL:
In this section you have to check the following SEO factors-
- Analysis of the website services or products. In other words "What are the website services, business, products etc"
- Check the email address or Google account linked with the website. For this you may have to check "Contact Us", "About Us" pages of the website.
- Check whether the Google Analytic setup is done on the website or not. (What is Google Analytic Setup), (How to place Google Analytic code in website)
- Check whether the Google webmaster setup is done or not. (What is Google webmaster tools Setup), (How to verify Google webmaster code in website)
- If the webmaster setup is already done then check the errors of the website like 404, server errors etc. If setup is not done, then firstly place and verify the Google Webmaster on your website and check the errors(It's take 48 hours to for error information after verifying the Google webmaster code)
- Check the sitemap status. The domain or website have sitemap or not. If the website doesn't have sitemap then build the sitemap and submit on the website. (How to submit the sitemap for website)
- Check the presence of social media icons on the website like Facebook, twitter, Google plus, linkedin etc
- Check whether the website have claim the place on google maps or not. If not then place your business on Google map. (How to place your business on Google maps)
- Check whether the website have ROBOT.TXT file or not. If not then submit the ROBOT.TXT file. (What is ROBOT.TXT file and how to submit)
- Check the alexa rank of the website.
- Check the Google Page Rank of the website.
This is the checklist of the General overview of the website domain.
Now you have to give the remarks along with all check point and comments too wherever necessary. This all make good impressions on the clients and also shows that you have lot of experience and knowledge in SEO.
Below is the pattern of General overview with checklist, status, remarks and comments.
