Intergalactic Teleportation Inc. uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of- mouth. Which formula best describes value-per-conversion?
A) (Average deal value) * (10%) * (15%)
B) (Average deal value) * (10%) * (115%)
C) (Average deal value) * (10%) / (115%)
D) (Average deal value) * (0.15)
Answer: C
A) (Average deal value) * (10%) * (15%)
B) (Average deal value) * (10%) * (115%)
C) (Average deal value) * (10%) / (115%)
D) (Average deal value) * (0.15)
Answer: C
