How should advertisers use their websites to help them structure their accounts?
A) Add the website’s URL as a keyword to each ad group.
B) Organize ad groups and campaigns to reflect the layout of the website.
C) Organize keywords to cover each word represented on the website.
D) Add the headings from the website as keywords …
Answer: A
A) Add the website’s URL as a keyword to each ad group.
B) Organize ad groups and campaigns to reflect the layout of the website.
C) Organize keywords to cover each word represented on the website.
D) Add the headings from the website as keywords …
Answer: A
