True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.

True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.

A) TRUE
B) FALSE

Which best describes the content marketing and inbound marketing relationship?

Which best describes the content marketing and inbound marketing relationship?

A) Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other.
B) If you do both then you’ll be competing with yourself.
C) A great content marketer doesn’t need to do inbound marketing.
D) Success relies on both as each serves a different function

Prototype Test Before Mobile App Launching

There are many considerations to make with regards to mobile development. The initial stages are crucial and needs to be focused on. After building apps, making them known to its intended users, how does one company makes sure that the app will run well once launched?
This can be answered by app prototyping. An expert app developer highly recommends prototyping the app first before publishing it to make sure that it will work properly and as intended. Whatever kind of app the company builds, app prototyping is important to stay on top of technology developments and consider their use to improve the service they provide. 

Below are reasons why app prototyping is relevant before app release.

Evaluation of Design

App ideas may be great but sometimes, it can be different once app is running in the real world. By creating a prototype, it will surely be helpful to have a firsthand experience with the real version of the app before going into full app launch. Through this, you can determine which parts need revisions or improvements. Aside from evaluation, prototyping will also allow the developers to test the app before releasing it for public use.

Saving Time and Money

Using prototype apps will make your company cut its expenses and also the amount of time and effort exerted by developers. Saving money, time and effort are very important to a company especially those companies who are just startups in venturing to mobile apps. Although a number of experts and skilled individuals worked for the app development, it is inevitable that some glitches may occur. By having a prototype app, you can avoid the cost rising for paying these experts continuously. Team members in prototypes communicate to each other with regards to what needs to be improved, added or altered for the betterment of an app.

It is really practical to have a prototype before full product release to avoid any issues using the app and so that it will gain high customer satisfaction. Hire highly professional mobile app developers to make sure your business is in good hands

Facts About Developing iOS Apps

There is no question that mobile apps are the future of commerce. Many, if not all of the companies around the world have incorporated their businesses online. It is because of social media trend which grows even more each day. If your business is just starting up in venturing into mobile apps, it is important to take note of some guidelines from App Developers in finding your way towards having suitable apps for your business needs.

Choosing iOS over many OS

Plenty of developers do very, very well in just focusing on iOS. Part of what keeps people loyal to IOS is the exclusivity, what’s for iOS is for iOS alone. Also, there is a factor that targeting iOS apps are less problematic than Android apps. It has been proven through research as well that iOS users are more willing – and more likely to pay - for an app than Android users. 

Profitability through Apps

It is already set that the goal of a business be profitable. Creating apps is equals to earning money. Though it will be costly because a normal app may cost 6 digits, App Developers will make sure that the apps which will be developed will be worth the price. In the long run, the company will have a return on that expense. Apps can be used as part of marketing and advertising strategies of business and by that, they can already save time, effort and money as well. 

Upgrades and Updates of Apps

Trusting a developer is not easy. You have to choose a developer that will not only create the suitable apps for your business but also will help and assist you through the development or betterment of the apps created. The engagement of apps development doesn’t end after creating the app itself. It has to be monitored continuously and make sure that the quality is under control. There are actually no perfect apps, once apps are launched, it is but expected that they may have minor glitches on them. What’s important is how App Developers handle those glitches. They have to be responsible in fixing them in no time and make sure that it will not happen again to avoid distrust of clients and maintain good relationship with the apps users. Apps also need to be up to date because as technology is fast changing, there will also be upgrades needed to be performed in the apps so that they will adapt to changes. Those changes may include additional features, tools and all for the betterment and into making the apps higher performance. 

What can we Learn from Pokemon Go Mobile Game

Last July 2016, one of the biggest and most popular franchise released what could be the best and most promising mobile app game in the world, Pokemon Go. And even before its release, the world went crazy with the teaser videos and commercial. It teased and promised a lot of augmented virtual reality capability of the app and users were expecting a lot from it. But did the app deliver what they promoted to the public?

Before we nail the verdict here, let's be reminded that not all apps are successful once launched and even right now, there is no perfect app in this world. That's why constant updates and improvement by developers and your hired mobile app development team is required to ensure the apps survival. Many factors are contributed here such as platform updates, new devices, and technology. 

But we are here to talk about Pokemon Go. 

"Pokémon Go is a free-to-play, location-based augmented reality game developed by Niantic for iOS and Android devices. The game was the result of a collaboration between Niantic and Nintendo, by way of The Pokémon Company, and was initially released in selected countries in July 2016. In the game, players use a mobile device's GPS capability to locate, capture, battle, and train virtual creatures, called Pokémon, who appear on the screen as if they were in the same real-world location as the player. The game supports in-app purchases for additional in-game items."~ Wikipedia

Sounds very promising but as soon as it was officially launched on iOS and Android devices, things got a little messy. From server down time, crashes and generally annoying technical jitters, the Pokemon Go has become an app of mayhem. 

Despite the fact that the app did unite the world, there are many faults that are beyond the control of Niantics (although some could be there fault as well). But this became the model of how challenging it is to keep an app running stable when millions of users are accessing the app at the same time. 

We need to keep in mind that there are many things that are out ofmobile app developers control, but there are technical issues that could be handled well if the team is large enough or skilled enough to control the situation and answer the needs of the users.