You’re the account manager for a client who wants to increase
reservations at her boutique hotel. You’ve been manually managing the bids for
her campaigns, and you’re looking for ways to save time and optimize. How can
you most effectively do this?
Create 2 separate campaigns that include a mix of brand keywords
and highly targeted keywords, and apply maximize click bidding to each campaign
Continue to manually set the bids to focus on driving clicks to
the site in order to drive conversions
Create 1 campaign and apply target search page location bidding to
drive visibility and reservations
Apply target cost-per-acquisition (CPA) bidding to drive
conversions at her desired CPA
