Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
  • Cost-per-view (CPV)
  • Target return on ad spend (ROAS)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-day (CPD)