Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness

Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?

• Clickthrough rate (CTR) and cost-per-click (CPC)
• View rate and cost-per-click (CPC)
• View rate, cost-per-view (CPV) and follow-on views
• The targeting options that were used