In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

  • include prices, promotions, and a call-to-action.
  • use exclamation points and capital letters.
  • mention competitor offers and prices.
  • use special characters, such as asterisks or hashes.

The correct answer is:
include prices, promotions, and a call-to-action.