An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?
- Add negative keywords like “programming” or “Javascript”
- Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
- Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
- Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report
