When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
§ is not affected because the click is automatically filtered out by Google’s invalid click technology
§ improves for that placement because the vCPM bid decreases
§ improves for that placement because the clickthrough rate (CTR) increases
§ is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding
The correct Answer is:
§ is not affected because the click is automatically filtered out by Google’s invalid click technology
