The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

  • use Google Tag Manager for your Analytics tracking
  • be able to generate your own unique IDs
  • create a new Analytics account for User ID reporting
  • all of the above