Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:
§ track the IP addresses of the users who saw the ad
§ measure the number of conversions that are associated with ad impressions
§ track the number of users who saw the ad but did not convert
§ measure the number of potential clicks that are associated with ad impressions
The correct Answer is:
§ measure the number of conversions that are associated with ad impressions
