On the Display Network, enhanced cost-per-click (ECPC) automatically:
§ sets bids to help you get as many conversions as possible
§ adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
§ sets bids to maximize your conversion value while trying to reach an average return on ad spend
§ sets bids to help you get the most clicks within your target spend amount
The correct Answer is:
§ sets bids to help you get the most clicks within your target spend amount
