If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
§ Target cost-per-acquisition (CPA)
§ Viewable cost-per-thousand-impressions (vCPM)
§ Cost-per-view (CPV)
§ Cost-per-day (CPD)
The correct Answer is:
§ Viewable cost-per-thousand-impressions (vCPM)