Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
§ only the keywords match
§ only the topics match
§ the keywords and bid match
§ the keywords and topics match
The correct Answer is:
§ the keywords and topics match
