An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
§ Create a campaign for each website
§ Set bids at the ad group or campaign level
§ Choose websites that represent a variety of themes
§ Set bids on individual placements
The correct Answer is:
§ Set bids on individual placements
