Attracting a new customer has been always more difficult than retaining an old customer.In fact, it costs 6-7 times.That’s why; treating them after their visit is as important as it is before they make bookings.One of the finest and easiest way to expand your business is keeping your customer’s coming back. Let’s say, how can we do that:
Your hotel staff must be aware of the level of service your guests are expecting from you.Unless they are not known to it, you can’t expect them to satisfy the every need of every customer.So it is very important for you to train your staff, provide them with the proper tools and systems to allow them to delight your customer experience. Make your staff enough capable of resolving your customer’s complaints quickly – an instant resolution can make you to earn big brownie points in the visitor’s mind.
Make sure you know your competitors, like what services they are offering, what are their charges and what marketing promotions they are using, etc. Your services must be up to the right value of their choice.You shouldn’t always lower your prices like your competitors do, but yes, your guests must be aware that your services are worth the extra money.
Try to add on the things you think are of high value among your guest, but low cost to you so that it could be a benefit to you. Make sure you go an extra mile to fulfill the demands of your customer and make it difficult for them to even compare you with anyone other.Always leave doors open for them and lure them to get back to you.
So, these are the few points you can consider retaining your customers and maintain a long lasting relationship.
Learn about your visitors
Remembering their names only is not the point here – but it’s all about their preferences.Do you know their likes, dislikes, birthday’s or any other special day? Do they like any particular room or they have any such special requirement? Remembering such details are always appreciated among your customers.It will not only bring a smile on your guest's face, but also keep them coming back to you every time.Give a proper training to your staff
Your hotel staff must be aware of the level of service your guests are expecting from you.Unless they are not known to it, you can’t expect them to satisfy the every need of every customer.So it is very important for you to train your staff, provide them with the proper tools and systems to allow them to delight your customer experience. Make your staff enough capable of resolving your customer’s complaints quickly – an instant resolution can make you to earn big brownie points in the visitor’s mind. Know your competition
Make sure you know your competitors, like what services they are offering, what are their charges and what marketing promotions they are using, etc. Your services must be up to the right value of their choice.You shouldn’t always lower your prices like your competitors do, but yes, your guests must be aware that your services are worth the extra money. Surprise your guest
Try to add on the things you think are of high value among your guest, but low cost to you so that it could be a benefit to you. Make sure you go an extra mile to fulfill the demands of your customer and make it difficult for them to even compare you with anyone other.Always leave doors open for them and lure them to get back to you. So, these are the few points you can consider retaining your customers and maintain a long lasting relationship.
