Google Analytic Exam Questions Page 7

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

Which of the following are examples of mediums in Google Analytics?

You want a second view of your data where you only see traffic to a specific sub directory. What is the best way to set this up?

Which of the following would you use to show two date ranges on the same graph?

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

Which of the following would be most useful for optimizing landing pages?

Which of the following would you use to set up a custom alert in Google Analytics?

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

You’ve found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

Which of the following most accurately describes the concept of attribution in digital analytics?

Which of the following would prevent URL destination goal conversions from being recorded in Analytics?

What is the first step of analytics planning?

True or False: The order in which filters appear in your view settings matters

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

When configuring a goal, why is it useful to assign a goal value in Analytics?

Which of the following suggests a poorly performing landing page?

Using filters, you can

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Which of the following are possible uses of views within a single Google Analytics account?

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Which of the following Channels is part of the Default Channel Grouping?

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Which of the following is a valid tagged custom campaign?

Which of the following are measures of traffic volume?

Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

Person A and person B each visit your commerce site onca During her visit, person A buys one of your products Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

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